So it’s always a good time to focus on creating localized content. That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!
Here are some points to get you started…
Blog about Local Events
Every community, from small rural towns to huge cities, have local events that are a big deal!
As a health care business owner, you should be aware of these events and find a way to write about them that ties back into your practice!
It will be easy if you’re planning to sponsor a booth at the local event or local street fair. But local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!
Talk about Local News
Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town?
Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your health care business.
Develop Case Studies That Are Relevant To Local Prospects
You might serve a variety of neighborhoods or more than one town in your area. If that’s the case, it’s your job to show that you care about all the areas in your service area.
One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.
For example, as a sports medicine specialist you may talk about the weather changes coming up for a local marathon and how to be better prepared for the race.
Find out what your audience is interested in and then write about it
Of course, you don’t want to stray too far from your health care business, but there is nothing wrong with getting excited about the things your audience cares about.
For example, you might write about an upcoming holiday or the year’s big fire storm.
A great way to get ideas for your local content is to stay plugged into your local community online.
You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.
The key is to make your local content relevant to your health care business and to your target audience. You can still share general content too, but local contents are a must if you want your practice to grow!
If you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you! Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call