7 Email Marketing Campaigns That Get Opened


Are you prepared to revamp your email marketing, increase conversions, and increase open rates?

Any digital marketing strategy must include email marketing. In fact, email has one of the highest returns on investment of any form of content marketing used by practices, outpacing social media, blog posts, videos, and more.

However, email marketing is only successful when done correctly. It’s more complicated than merely sending your subscribers an email. You must determine which campaign kinds will yield the best results if you want to receive those crucial opens and clicks.

Here are seven of the most effective email campaign kinds for practices, along with some advice on how to design a campaign that completely destroys your previous open rates.

 

  1. Announcement Campaigns

Announcement campaigns inform your subscribers of updates or news. This might be anything from the introduction of a new service to a revision of your practice’s policies, the addition of a new team member, or a new website. However, maintaining relevance is essential for an announcement campaign to succeed. Why are your subscribers benefiting from your new offering or revamped website? Will it spare them any money or time? Is it more practical or simpler to use? Make sure to explain to your subscribers not just what your announcement is, but also why they should be interested in it.

Whatever the announcement, make sure to write a short, straightforward email. If you want your subscribers to visit your website or call your practice, include a call to action in your message.

 

  1. Contest or Giveaway Campaigns

Who does not enjoy a freebie? A contest or giveaway is a great way to interact with your audience, increase open rates, and raise brand exposure. Email campaigns for contests and giveaways have a 3% higher conversion rate and are 5% more likely to be opened than other efforts.

Make sure to extensively advertise your giveaway or contest on social media and other platforms to ensure its success. Make sure the contest is simple to participate in, has a clear call to action, and offers a prize that will appeal to your target market. Don’t scrimp on the prize; it must be tempting enough to persuade as many individuals as possible to join your campaign.

The main goal of a contest or giveaway campaign is to increase the number of people who sign up for your email campaigns, which is why cross-channel promotion is crucial. Even though they’ll join up for the gift, folks will stick around for your emails, so make sure your next one is good.

 

  1. Educational Campaigns

Campaigns that educate your subscribers establish your expertise in your industry and provide the authority many prospective patients seek before making an appointment.

As long as they are instructive and helpful, these emails can be anything, including how-to manuals and instructional videos. No of the format, make sure your material is useful, instructive, and most importantly, relevant to your readers. Don’t be reluctant to share some of the information you would often charge for. Your readers are more likely to return for additional guidance if they find your suggestions to be useful. To encourage your subscribers to discover more about your goods or services, you should also include a call to action.

 

  1. Discount or Sale Campaigns

One of the best strategies to increase conversions and sales is through discount and sale campaigns, especially if they are only offered temporarily. Since everyone enjoys a good deal, sales efforts frequently have high open rates. But if you emphasize that subscribers would miss out if they don’t take action right now, you may increase that open rate even more.

Offer a sizable discount, and call attention to it with an eye-catching subject line. The more numbers, the more clicks there will be for discounts. Try stating in your advertising that your sale is 10% off or that you have a 25% discount available just while supplies last. In actuality, subject lines with numbers have a 57% higher opening probability.

To ensure that your subscribers understand how to take advantage of the offer, don’t forget to include a clear call to action.

 

  1. Patient Satisfaction Survey Campaigns

Everyone enjoys voicing their opinions, and this includes your subscribers.

You can gather opinions about your goods or services by conducting patient satisfaction surveys, which also promote consumer interaction. They can also assist you in determining your practice’s areas for development.

Making an automated trigger in your email platform or software that sends out a pre-built email after a patient contacts you or makes an appointment is an easy method to run patient satisfaction survey campaigns. You can save time and ensure that the email is delivered immediately, when your patient is more likely to view it, by automating the process.

Keep your survey questions brief and pertinent to ensure success. You should also offer an incentive for taking the survey, such as a discount or entry into a contest.

 

  1. Reactivation Campaigns

Campaigns to reactivate subscribers who haven’t interacted with your emails in a while are terrific methods to get their attention. It can also be a useful tool to remove subscribers with outdated email addresses, clean up your subscriber list, and ensure that your next campaigns don’t unintentionally set off any spam filters.

Segment your subscriber list so that you are just focusing on inactive subscribers if you want to launch a successful reactivation campaign. To entice your subscribers to modify their choices or unsubscribe from your list, you should also add a call to action.

 

  1. Engagement Campaigns

Campaigns for engagement encourage your subscribers to engage with your brand, which increases engagement and followers elsewhere. The goal of an engagement campaign is engagement.

This involvement can take many different forms, such as liking or following your brand on social networking sites like Twitter, Instagram, or LinkedIn or posting a review on your website.

Offer a reward for completing the desired activity, such as a discount or inclusion in a drawing for a prize, to ensure the success of your engagement campaign. With a clear call to action and link, you should also make it simple for your subscribers to complete the activity you are asking of them.

Your practice goals can be attained with the help of an effective instrument known as email marketing. But before you launch campaigns, it’s crucial to pick the best kind of email for your requirements. Understanding the various email campaign kinds can help you develop a strategy that is specific to your industry and target market. You may be sure to run effective campaigns that get the intended outcomes by keeping these suggestions in mind.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


10 Tips to Write Compelling Marketing Emails


Are you dissatisfied with the outcomes of your most recent email marketing campaign? 

Perhaps your offer and price didn’t resonate with your audience? Or maybe the wording in your message failed to entice your subscribers to part with their money.

 

Here are 10 Tips to make your next marketing email more compelling:

 

  1. Keep it Simple!

It’s essential to keep marketing communications simple.

Long words, phrases, and paragraphs should be avoided. Also, avoid using jargon that people might not comprehend. Instead, write the email as if it were a conversation with a buddy. You’ll want to utilize language that’s both forceful and convincing. Your marketing emails, on the other hand, will need to appeal to a wide range of people with different vocabularies.

 

  1. Match the Content with the Subject Line

The body of the email must fulfill the promise made in the subject line. Consider the following scenario: your subject promised a substantial discount on a service. In that instance, instructions on how to get the discount must be included in the email’s body. Of course, the transaction has to be legitimate. You will lose your subscribers’ faith if the body text does not match the subject line.

 

  1. Personalize Marketing Emails

Subscribers are aware that they are not alone on your mailing list. People will be more receptive to your marketing messaging if your emails address an individual rather than a group. Segmenting your mailing list is the first step in personalizing communications. Then you can personalize your marketing message to the individual’s preferences. It’ll also assist if you call the person by their first name. Finally, pronouns like “you,” “yours,” and “you’re” make it sound like you’re speaking directly to the recipient.

 

  1. Have One Objective Per Email

Your marketing emails will be confusing and less effective if you try to push too many calls to action (CTAs). It is advisable to have only one desired action per email. For example, if you were to ask recipients to “buy now,” “subscribe to our newsletter,” and “register for our podcast” in one email, which CTA should people be following? At best, each recipient will probably only follow one of the CTAs. At worst, people won’t understand what is required of them and consequently follow none at all.

 

  1. Make Marketing Emails Scannable

Marketing emails should be written for people who only skim the text. It will only take this group of people a few seconds to decide if the email has anything interesting in it. So, the best way to make sure marketing emails can be skim-read is to highlight the most important parts. For example, using bold paragraph headers and bullet points to list the most important parts of a service will help. You can also make important points stand out by using a bold, italic font in the body of the text.

 

  1. Focus on Benefits

Every recipient of a marketing email will wonder, “What’s in it for me?” In the subject line and body of the email, you must answer that question. As a result, it’s better to concentrate on advantages rather than features.

 

  1. Create a Sense of Urgency

Increase open rates and conversions by instilling a sense of urgency. Make it obvious that if you’re offering a special price on a service, it’s only for a short time. Even if there is no deadline, statements like “subscribe immediately,” “don’t miss out,” and “start saving today” can create a sense of urgency. The most important thing is to give people a cause to act sooner rather than later. Otherwise, the recipient may choose to revisit the email at a later time. The email then falls to the bottom of their inbox’s priority list and gets forgotten.

 

  1. Don’t Be Too Pushy

People dislike being told what to do aggressively. Persuasion is preferable to command. “We know you won’t want to miss out on this month’s unique offer,” for example, is persuasion-based, time-limited, and courteous. “Buy now or miss out,” on the other hand, is a directive that, if put in capital letters, would be aggressive. Exclamation marks and emojis should also be used sparingly.

However, providing direction can also be perceived as being helpful and informative and people do like that. An example of assistive direction might include something like this; “Here’s what to do next…” or “To get the best deal for this promotion, here’s what to do next…”

 

  1. Use Relevant Images

Images draw attention and can sometimes communicate messages more effectively than words. Any photographs in a marketing email, on the other hand, must serve a function, otherwise, they are pointless. Use high-quality but relatively sized images if an image adds something to the message. Large images or a large number of photos may detract from the written words and cause the email to load slowly.

 

  1. Proofread Emails!

Before sending an email, it goes without saying that emails should be proofread. Nonetheless, everyone has most likely encountered marketing emails with typos and grammatical errors, occasionally from major corporations. When proofreading, it’s better to leave the content away for a bit once it’s finished and come back to it later. Consider how the email sounds when read aloud when proofreading and make any necessary changes. If proofreading isn’t your thing, use a grammar checker tool like Grammarly instead. The Microsoft Editor, on the other hand, can also assist you in finding errors.

 

It’s difficult to get the tone of a marketing email just right. Of course, the sales pitch must be worded in such a way that it resonates with the intended audience. The aforementioned pointers will assist you in writing emails that convert. Even so, A/B testing is unbeatable. So divide your mailing list into test groups and experiment with different ways to guarantee that your marketing emails produce the best results possible.

 

Whatever your industry, these 10 Tips to Write Compelling Marketing Emails should almost immediately help improve your email campaigns!

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Reduce Your Unsubscribe Rate With These 6 Steps


Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying patient and everybody loves you and your practice forever.

Unsubscribes are a part of life in the world of email marketing but if you want to change that here are some methods to reduce your rate and show you how to keep your subscribers on the hook.

 

Step 1: Stop spending so many or so few emails

How often are you emailing your subscribers? There’s a sweet spot that allows you to stay on their minds without irritating them.

So, where is the sweet spot? That depends on a lot of factors – what industry you’re in, who your patients are, big events coming up, etc. Some practices email once per week and other practices as much as 3–5 times.

 I think the key here is consistency. Send your emails on the same day at the same time and subscribers will know what to expect and when to expect it.

 

Step 2: Make Your Subject Lines Irresistible

The subject line of your email is the recipients’ first impression of your email. If you have a dull subject line, they might not even open your email. If they do open it, they might not bother reading it – and opt to scroll down to the unsubscribe button instead.

The key, then, is to craft a snappy and irresistible subject line that will spark the recipient’s interest and make them want to open and read the email.

 

Step 3: Keep your Content Interesting and Entertaining

Even with a compelling subject line, the content of your email can still fall short and prompt people to unsubscribe. You need to think about creating relevant and actionable content that people will want to read immediately.

Don’t be afraid to inject some personality into your emails. The more entertaining your emails are the more likely people are to read and enjoy them – and stay away from that unsubscribe button.

 

Step 4: Make Your Emails Easy To Read

Readability is a huge factor with email. People want to be able to skim content where it makes sense. They don’t want to have to decipher impenetrable jargon or scroll horizontally to read the end of a sentence.

Here are some pointers to keep your emails readable.

  1. Use lots of white space. Short paragraphs give a reader’s eyes a break.
  2. Break up text with images that are compelling and relevant to your content
  3. Optimize your emails for mobile users. Any CTA buttons you include should be big enough for mobile users to access without having to zoom in

It should never feel like a chore to read your emails!

 

Step 5: Use Double Opt-Ins

When people subscribe to your list, you want to make sure they are genuinely interested in what you have to say. Using a double opt-in can help to weed out who aren’t interested and thus, reduce your unsubscribe rate.

A double opt-in requires people to confirm their subscription by clicking on a link in an email. It’s an easy change to make. Since people who are subscribing to get your lead magnet may not confirm, it’s a quick way to ensure that the people who subscribe will stay subscribed.

 

Step 6: Test Your Emails

Finally, should be testing your emails even experienced email marketers sometimes fall short in creating compelling contact. Sometimes there’s just no way to predict what’s going to resonate with readers and what isn’t.

The answer is to A/B test your marketing emails. Sure, it’s an extra step and you’ll need to spend a little money to do it. But when you do, you’ll be able to fine-tune your email campaigns and minimize unsubscribe rates by ensuring that your emails are hitting the mark.

Having people unsubscribe from your list isn’t the end of the world. But that doesn’t mean you shouldn’t try to keep them interested. Using the tips that I’ve outlined here will help you keep subscribers and turn them into paying patients.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Amazing Email Marketing Subject Lines That Will Boost Your Open Rate


Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on are your subject lines.

If your subject lines aren’t compelling and they don’t increase your audience’s curiosity, your emails won’t get opened.

I don’t want to scare you, because coming up with great subject lines is not that hard. In this article I will help you get started using the best email marketing subject lines that will help you with your marketing.

If you are new to email marketing or you are thinking about starting with it but you don’t know how, I invite you to reach out to us. We’ll help you get started on the right foot!

Let’s dig in!

1.) What are email marketing subject lines:

I’m 100% sure you already saw them. If you open up your email, you will see who sent you the emails, and the titles of the emails. Those are subject lines.

Now you probably know why they are so important. Your audience will see them before they click through. And because we get so many emails every single day, we have to make sure our subject lines POP!

2.) Why doesn’t your audience open your emails:

There are 4 reasons:

  • Your subject line is not good enough and doesn’t make them curious
  • Your email is about a topic they are not interested in
  • They didn’t check their email that day
  • Your email went to spam (we will talk about how to avoid this)

I mentioned this earlier, if your email marketing subject line isn’t good or doesn’t build curiosity, your subscribers won’t even notice your email.

Another really important thing is to know your audience. 

If you are attracting all sorts of people, they are likely interested in different things. So if you’re talking about something specific but they are not interested in that topic, they won’t check your emails.

That’s why it’s so important that you know who your targeted audience is. Not only will you stop wasting time with people who will never buy from you, but also you will increase your income and email open rate.

3.) How to avoid emails going to spam:

This is an important topic you need to learn more about. If you don’t consider this, you will be wasting time with email marketing.

Here are some really important things to consider:

  1. You emailed someone without their permission
  2. Your IP address was used for spam before
  3. Email engagement rate is low
  4. Your subscribers forgot who you are (yes it can happen)
  5. You have a low mailbox usage
  6. Your email marketing subject lines are misleading
  7. Your “From” info is not accurate
  8. Forgot to include your physical address
  9. You don’t have an “unsubscribe” link
  10. You used spam words
  11. Your HTML emails don’t follow best practices

I know, those seem pretty simple but you would be surprised how many people and businesses don’t consider some of these basic things within what is likely one of your most important marketing system assets!

Hey, you came to this post for the subject lines. So without further delay, let’s jump in!

Now we are going to talk about the best subject lines that won’t get your emails into spam, but rather it will get them open.

4.) Here are some of the best email marketing subject lines that will get your emails open:

For the sake of brevity, the following list was geared towards email marketers in general. Simply replace the content within the brackets for your industry

  1. The ultimate guide to [email marketing subject lines]
  2. When you’re struggling with [email marketing] do this…
  3. How to fix your [email marketing] fiasco…
  4. Here’s to fixing your [email marketing] “game”
  5. How to fix [email marketing strategy] like a boss
  6. How to permanently stop failing at [email marketing]
  7. Sick of [email marketing] fiasco?
  8. [email marketing] – here’s how to fix it fast
  9. The uncomfortable truth about [email marketing]
  10. The Arnold Schwarzenegger of [email marketing]
  11. Give me 10 minutes and I’ll give you [email marketing] revamp
  12. The lazy person’s way to [email marketing]
  13. 15 things you didn’t know about [email marketing subject lines]
  14. What you should know about [email marketing]
  15. 20 [email marketing] lessons from Gary Vaynerchuk (or your industry GURU)
  16. See how easily you can start [email marketing]
  17. I’m doing at least 10 of these [email marketing] tips
  18. Take 10 minutes to start with [email marketing]…you’ll be happy you did!
  19. How to take the headache out of [email marketing]
  20. This is the best way to fix your [email marketing]

You can copy these and change the subject (instead of email marketing, include your keywords for your industry). Test them out and tweak them if it’s going to be necessary.

5.) Email Marketing Subject Line Hack to get even more open rates:

Have you ever noticed emojis being used in some emails you receive? You probably have but also you see email subject lines without emojis.

In your opinion, which pops out more? Go check your email account and make a quick analysis 🙂

I get higher email open rates if I use emojis. There are a couple of other things that will help you:

  • Start your email subject line with an emoji (don’t put it at the end)
  • Build curiosity (don’t tell them everything in the subject line)
  • Use emojis with bright colors (red, orange, green)

The most important thing about using email to market is providing value! I typically open emails from those that I trust and look forward to receiving, even if they don’t use emojis!

Keep in mind, people scan their emails and the first thing they see is who the email came from and the subject headlines. You only have a moment to capture their attention and curiosity! So make it count!

It can take a long time to build a personal or business brand!. To get higher email open rates, you have to use different tactics and hacks that will help you along the way.

Try these tips and test these subject headlines. Mix them up and use your creativity to see what works. Don’t forget to be authentically you! Share your story and give your subscribers a lot of value! Do that, and it’s difficult for your list to get to Know, Like and Trust you! 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


22 Effective Ways To Get Email Subscribers Every Day!


One of the most important assets any practice can have is an email list.

Why is it so important?

Front of mind awareness and communication.

People, your patients, and prospective patients are busy. Staying in front of them in their email inboxes is one of the best ways and opportunities to communicate, inform, educate, entertain and delight them!

Gone are the days of hope marketing that relies solely upon potential online and offline-foot traffic.

If you have an email list, great! You should be communicating with your list regularly! And if you don’t have an email list, it’s time to get started building it!

How do you tackle the overwhelming task of getting email subscribers?

Today, I’m sharing 22 effective ways to turbocharge your email list!

First things first, if you want to begin a relationship with a new audience you need to give a ton of value.  

One of the best ways to do this is to create an incredibly valuable opt-in freebie that helps your audience experience a transformation or achieve a specific outcome. 

This ‘opt-in freebie’ is called a ‘lead magnet’.

To get people on your email list, you offer this lead magnet to entice them to ‘get’ the thing you’re offering in exchange for their email address! Make sense?

It doesn’t stop there, I just wanted to help you understand the mechanism for building your email list asset. You should likely then continue to develop the relationship with those who get on your list by providing continued value in the form of providing information, education, entertainment, and offers that will enhance their lives!

  1. Schedule daily posts on social media to promote your freebie!

You’d think that this is a no-brainer, yet a lot of us fail to do this consistently. As a rule of thumb, you want to spend 20% of your time creating content and 80% of your time promoting it. 

This is because when you promote something one time, not everyone is going to see it. Often, we assume that everyone has already seen our post, so we don’t want to bother people by promoting something multiple times. In reality, the ‘feeds’ are a continuous stream of information. There’s a ton of it and frequency/recency play a big role in the discovery

However, the truth is that only a small group of people are going to see the things you post based on whether they’re checking their social media accounts. That’s why you want to promote your freebies and blogs multiple times a week, so you’re growing your audience as much as possible.

Once you’ve got your opt-in freebie (lead magnet), you want to add it to a landing page or attach it as a content upgrade in a blog post. A landing page is a ‘distraction-free’ page where you promote your lead magnet in exchange for an email address!

  1. Create a Bunch of Pinterest Graphics for every blog post,  article, or lead magnet you publish

Did you know that Pinterest loves fresh content? That’s why I recommend that you create some templates for each blog post, article, or landing page that promotes your lead magnet so that you’re posting fresh content to Pinterest. 

To do this, create your Pinterest templates in Canva. Then, create one description for all of the 3 templates. Every time you publish a new blog post, article, or landing page that promotes your lead magnet, you’ll have a source to help you get new email subscribers from a platform that has a ton of daily active users!

  1. Add an incentivizing call to action on your Pinterest Posts!

It’s one thing to publish regularly to Pinterest it’s another to be methodical with those posts! Adding an incentive call to action to your graphics will likely encourage more clicks through to your published articles, blog posts, or landing pages that promote your lead magnets!

  1. Add promotion of your freebie or lead magnet into your social profile

It makes sense to add a way for your connections and would-be followers to get access to your freebie or lead magnet through your social bios on all of the major platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest! Using a great Call To Action might just do the trick to get more opt-ins!

  1. Link your freebie in your Pinterest Boards

When organizing your content on Pinterest, you’ll want to create up to 10-15 boards so that your dream patient discovers your content. Once you’ve created a board and named it “client attraction” or “branding” you’ll need to create a description. You can also include a link to your article, blog post, or landing page that promotes your opt-in lead magnet

  1. YouTube

If you use YouTube to grow your audience, you can create a ‘how-to’ tutorial and create a call to action for people to sign up to your email list.  People love videos. A simple and easy way to endear an audience to you and your practice is with video. Simply state how to get access to your lead magnet in your videos and how to access the link to get it in your descriptions!

  1. Facebook Live

One of the easiest things you can do is leverage Facebook Live. You may not have an audience at first, but start Going Live on Facebook. Inform, Educate and Entertain! Teach your would-be audience something of value, how to do something, or a peek behind the scenes at your practice.

Let them get to know you!

And of course, make sure you have a call to action that leads to an article, blog post, or landing page that promotes your lead magnet

  1. Start A Podcast

This one is a little more of a long game and somewhat technical but could deliver a ton of new email subscribers to you!

People love and consume Podcasts. And it is super easy to be somewhat promotional in your audio or video podcasts.

Studies have shown that podcast listeners are also affluent. That is a good thing to know and if you can bring a new flavor and deliver value with your podcast, the opportunity to get email subscribers is quite good!

  1. Be a Guest On A Podcast

Naturally, hosting your podcast takes a little work. But the dividends from running one are quite attractive.

If we hold this to be true, the opportunity to expand your reach with other audiences makes sense.

Here’s the thing, Podcasters are often looking for guests for their shows. Reaching out to Podcast Hosts is pretty simple, and more often than not, you can probably get scheduled if it’s a right fit!

  1. Giveaways

Giveaways are a great way to grow your email subscribers. It’s probably one of the strategies that I suggest to my clients the most because it can bring thousands of subscribers quickly!

There are many ways to execute a giveaway, but whatever way you decide to do it, make certain to leverage an email opt-in for obvious reasons!

If you need help with this idea, we would be elated to help you execute one for your practice!

  1. Host a webinar 

Webinars are a great way to grow your email list.

A webinar is typically an online workshop or an opportunity to deliver an educational, informative, or entertaining presentation. Attendees and your audience also have a chance to ask questions on your topic. 

So, create a webinar on a topic that your audience would like to learn more about and promote it to start collecting email addresses. 

  1. Facebook Ads

One of the fastest ways to get more email subscribers is leveraging Facebook Ads.

With Facebook ads, you can target your dream patient and if your message is right, you’ll see results quickly with gathering email subscribers. But make sure you know what you’re doing before you get started or test to make sure you get the optimal results from your campaign’s objectives!

  1. Get Email Subscribers with Your Website!

People spend a tremendous amount of time, effort, energy, and money to get people to come to their websites. If a visitor comes to your website and leaves without becoming a new lead or transactional patient, it’s a wasted opportunity!

You might never get another chance to get that visitor to come back to your website.

How tragic would that be?

The job of your website is to get an email address or get them to buy something from you!

Fortunately, the next few ideas are ways to help you do just that!

  1. Create Pop-Ups On Your Website!

I know that you might think pop-ups are annoying but they work!

Experiment with different pop-ups on your site and see which ones create the most conversions. 

  1. The Rule of 7

Have you heard of the rule of seven? What that means is people need to see something seven times before they take action. That means your website visitors

That’s why it makes sense to include and promote your opt-in opportunity at least SEVEN times on your site if you want to explode your email subscribers.

Include your opt-in on:

  • Your About Page!
  • Welcome Mat
  • Carousel Slides (if you have that feature)
  • Free resources pages
  • Above the fold
  • Below the fold
  • Start of a Blog Post
  • Middle of your Blog Posts
  • End of your Blog Posts
  • Sidebar (if you have one)
  • Exit Pops
  1. Create a Landing Page

If you want to pump up your email list, you’ll need a landing page to promote your opt-in for your lead magnet. A landing page is a distraction-free website page that invites people to fill in their name and email address to receive your opt-in freebie (lead magnet)

There are some software tools available to help create these or you can create one within your existing website CMS.

  1. Don’t forget Share Buttons!

Once you’ve created your lead magnet (it could be a Free report, a Discount Code / Coupon, White Paper, Newsletter…) it’s a great idea to include ’Share Buttons’ on your ’thank you’ page. Adding a share button to the ‘thank-you’ page that one lands on after they opt-in for your lead magnet, is a great way to leverage your newfound audience to share your offer with their friends, families, and others on social!

  1. Creating Quizzes

People love taking quizzes! Invite people to take a quiz and only share the results with them when they give you your email address. The quiz should be content that is related to your industry. With a little creativity, almost any local practice can build an email list with content that revolves around your locale or industry!

  1. Guest Blogging or Content Publishing

Find popular or related blogs that your ideal patients follow and create an author byline with a call to action in it. Your offer might enhance others’ websites and allow you to tap into their traffic or audiences by adding value to their community first!

  1. Host a Challenge!

Challenges are great ways to get more email subscribers on your email list because of the value that you’re giving upfront. People love challenges because they’re entertaining and could be rewarding! You can create a challenge for a specific number of days, and ask participants to give you their name and email address to enter. 

  1. Answer questions on Quora

Quora is an excellent way to get to know your audience on a deeper level by answering their most common questions. If you are an industry expert, you can add a lot of value to an audience seeking answers to common or not-so-common questions!

Simply go to the search bar and find your niche by using keywords or categories. Answer a question in your niche and instead of linking to your website, link to a landing page.

  1. Create a Free Mini-Course

Creating a free course related to practice is one of the best ways to get more email subscribers consistently. The reason why they’re so effective is that they have high-perceived (and actual) value. 

The key to a free course is to create something that helps your dream patient have a transformational experience or help them achieve an actual and specific outcome.

So, think about what problem people are struggling with the most and break it down into 7 mini-lessons. Send them one lesson a day for 7 days and if you’ve got a low-risk offer you can pitch it at the end. (See what I did there with the 7?)…Rule of 7

Whew!

That was a lot!

Yes, what I just shared can be overwhelming but every single one of these ways is super effective to help you add new email subscribers to your list!

Your list is a real asset and one that could help you generate real practice revenue!

If you need help implementing any or all of these into your practice, we would be delighted to help!

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


5 Strategies To Keep Your List Engaged After They’ve Subscribed!

5 Strategies To Keep Your List Engaged After They’ve Subscribed!

Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients.

However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying patients.

Here are 5 Foolproof ways to start with…

Put Value First

It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your patients – not you!

Draw Them In With Your Subject Line

One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!

Use Smart Design Elements

The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to actually read it!

Segment Your List

It’s a good practice to segment your list. For example, an acupuncturist might send out separate newsletters for women’s vs men’s issues. The idea here is to ensure the people who receive each email are those who have a genuine interest in its content.

Having an email list is important, but the key to using it successfully is to find ways to actively engage your prospect and patients.

As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your patients interested.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


6 Ways You Can Win With Direct Mail For Your Practice


Direct Mail is not dead!

 

There are so many ways to leverage direct mail to get real results for your practice. There’s no question you might need to allocate a budget for this sort of advertising and marketing. 

 

However, there are ways that you can improve the results and ensure you win with your direct mail campaigns.

 

Here are 6 ways you can win:

 

  1. Variable Data Printing

    Did you know that there are printers who will segment mailers into small batches to print personalized information on mailers?

    It’s called variable data printing. You can choose to print mailers based on the user’s geographical information. For example, you can target a single zip code or batches of zip codes or even go after “the everglades of Florida” if that is your niche market.

  2. Personalized URLs

    One of the coolest ways to bring your direct mail campaigns into the digital age is to give personalized URL (PURL) or a Custom Domain. Assigning this domain to a special page so that when a prospective patient enters it into their browser, they’ll land on your campaign page (Which is ideal for tracking). We use our own link system called GRROLink: https://grrolink.co/

  3. QR Codes

    Another thing that you can do is combine mobile marketing with Direct Mail by including a Quick Response (QR) Code on your mailer. A QR code is similar to a barcode but it can store up to 100 times as much information.

    Mail recipients can scan the QR code with their smartphones and from there, the sky’s the limit. You can use your QR code to direct people to a specific URL or landing page, provide them with personalized coupons, or give them access to exclusive content!

  4. Pop-Up Mailers

    One classic example of a Pop-Up Mailer technique came from retailer IKEA. They sent out a mailer that popped up and turned into an IKEA table when it was removed from the envelope.

    The mailer was fun and creative and made a big impression with their clients.

    There are thousands of ways you could adapt this idea for your practice. The key is to choose a pop-up that represents you, your product or your service.

  5. 3D Mailers

    A variation of the pop-up mailer is creating a 3D mailer.

    Instead of simply sending a boring postcard or envelope, consider sending them a larger item, such as a poster, in a tube, or brochure with a USB drive cut out. Another idea is to enclose a sample of your product.

    This technique isn’t new – but still works!

    It’s especially effective if you’re launching a new product. Again, don’t be afraid to get creative with these ideas!

    By the way…a 3D mailer is more likely to be opened than a letter.

 

  1. Co-Op Jumbo Mailers

 

Lastly are Co-Op Jumbo Mailers!

 

If you’re not familiar with Jumbo Mailers, local marketing companies sometimes offer co-op mailing opportunities. These co-op’s typically have a bunch of local companies who pull their advertising resources together to mail out their advertisements of coupons on one single ‘jumbo’ postcard.

 

This brings the cost down and makes direct mail accessible for most local practice participants.

 

I hope you found some value here with these 6 Ways You Can Win With Direct Mail. 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


6 Proven Resources To Grow Your Email List


There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers (prospects) who are eager to read your content.

Sounds easy, right?

Most practices have email lists that are not attracting new prospects. They are not doing anything to improve their email marketing efforts. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt in for emails.

You can do it all by making it easier for people to sign up. 

Here are 6 resources worth implementing:

#1: The Pop-up Opt-In 

Pop-ups have a bad reputation, and if they are used improperly, they can be a real pain to use. So, here are some tips to make sure that they are not abused.

The key to creating a pop-up that’s effective is to time it to appear when the person most likely to opt in is when they are reading your content. A great way to test this is with A/B testing.

#2: The Slide-In 

If you like a pop-up but not want to deal with the stigma of it, a slide-in may be the way to go.

Your slide-in can be timed to appear when a site visitor has finished reading a specific piece of content or has just finished watching a video.

#3: The Squeeze Page 

What if you have more than one lead magnet that you want to use? It’s common for practices, particularly those who have multiple audiences they want to target, to create multiple checklists or guides to give away. The key is connecting each visitor with the guide that’s most useful to them.

The solution is creating a separate squeeze page for each lead magnet. The sole purpose of a squeeze page is to “sell” visitors on your content and convince them to complete your lead form to get it. Think of them as mini sales pages and use direct response copywriting to get the results you want.

#4: The Header or Footer Opt-In 

Perhaps you’ve tested pop-ups and slide-ins and found that they don’t work for your target audience. If that’s the case, you might want to consider putting your opt-in form at the very top of your page or at the very bottom.

The header opt-in is one of the first things visitors see when they visit your site. It should be positioned next to the content that they have finished reading. Having a footer opt-in makes it easier for visitors to find and subscribe to your email list. Consider something like FREE Weekly Health Tips in Your Inbox to capture reader’s attention and make it clear what they’ll get if they subscribe.

#5: The Exit Intent Opt-In 

One of the best times to capture leads is when a visitor is navigating away from your page. They’re at the point where they have finished reading your content and are, in theory, primed for a request to get additional content from you for free.

An exit intent opt-in is a pop-up that appears when a user tries to close out of the page. They can also appear when the user hits the back button.

#6: Blog Sidebar 

If you’ve got a blog that gets a decent amount of traffic, you can use its popularity to attract more subscribers for your list by adding a subscription sidebar to the main blog page. With a sidebar, people who read your posts have an easy way to see more of your content.

You could also allow people to receive emails when you post new blog content.

Building your email list is essential if you want to grow your practice. The 6 possibilities we’ve listed here can help you do it in a way that appeals to your visitors and help you attract the prospects and patients you deserve.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://bit.ly/PIE-FB-Triage-Call