How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

The question still remains… even after last week: is your website generating new patient leads for you?  If not, I suggest watching Part 2 of this series to learn a few more ways to help your practice.

So last week we covered (click here if you didn’t see it):

  1. Choosing the correct domain name
  2. Why your Homepage MUST be a Prospect Attracting Magnet
  3. Ways to boost your SEO

This week we are going to cover:

  1. What to tell your website visitors to do next
  2. Importance of building multiple landing pages
  3. Focus on the User Experience
  4. Create and use great content to generate new prospects

We’d love to hear what you think about these Lucky 7 Website tips on how you can turn your site into a Lead Generating Machine!

So… if you are a private practice healthcare business owner and you are looking for some advice on lead generation from your website or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: WEBSITE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Interview] Parker Success Academy with President Dr. William E. Morgan

[Interview] Parker Success Academy with President Dr. William E. Morgan

Parker Success Academy interview with Dr. William E. Morgan

This week is a little bit of a changeup in our typical video series.

I am on the “hot mic” if you wish as I am being interviewed by Dr. William E. Morgan, the President of Parker University in Dallas TX for their Parker Success Academy.

You can learn more about Parker Success Academy here: https://parkersuccessacademy.com/

You can also learn about Parker Seminars here: https://parkerseminars.com/ 

You can also connect with Dr. Morgan here: https://www.linkedin.com/in/wemorgan/ 

Grab your popcorn and notebook – there are some great insights from both of us during this interview.

So… if you are a private practice healthcare business owner and you are looking for some advice on how to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: SUCCESS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Competition vs Outcomes – what is best for your business and patients?

Competition vs Outcomes - what is best for your business and patients?

Competition vs Outcomes – what is best for your business and patients?

What is your (your practices) ultimate goal vs what is your goal for your patients or clients?
 
How do you view your competition and how are you viewing them from the perspective of helping yourself vs helping your patients.
 
When you started your practice – what was your goal?
Here… in our opinion is what it should be….
WIN + WIN + WIN
 
But…. here is what others say….
1. Play nice with others
2. Get people healthy
3. Do good in your community
 
OK, so yes you should…
1. WIN in practice and play nice with others but when you have to, you MUST DOMINATE your competition.
2. WIN for your patients and provide them the best care possible.
3. WIN in your community by helping more people and by becoming the TOP PRACTICE in your community so you can give more back to your community, more back to your patients and more back to yourself.
 
This idea of playing nice – it sure works to help others and you can use your competition when your patients need a product or service that you don’t offer but the end game is VICTORY.
Do you agree – Yes or No?
 
So… if you are a private practice healthcare business owner and you are looking for some advice on COMPETITION vs OUTCOMES or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: OUTCOMES and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call
 
You can also learn more about how our coaching program called Practice Leverage Method can assist you in moving both yourself and your practice forward with less struggle and with assistance.

The Benefits Of A Practice Coach

The Benefits of a having a Practice Coach

The Benefits of having a Practice Coach

I’m sure you are aware of the fact the following people had coaches, right? 

  • Michael Jordan
  • Serena Williams
  • Larry Bird
  • Danica Patrick

Why don’t you have a coach to help you go to the next level like these athletes do?  A coach can help you decrease the learning curve and help you get to the next level faster! 

Last week we spoke to you about how a Coach can be a Sage for you and your practice.

In this weeks video we show you how having a coach can help with components such as:

  • Laying out your Mission, Vision and Core Values!
  • Personal and Professional Goals?
  • Setting up your Practice Foundation?
  • Creating your Patient Foundation?
  • Crafting your practice drivers that help you grow and scale your practice?
  • Choosing with practice accelerators will work best for you at the current future moments?

Bottom line, we can all use accountability and a practice coach can help guide you if and when your practice is inconsistent to the next level of consistency and then upward and onward to your dream practice.

As always, we’d love to help you along the way no matter where you are.  Feel free to set up a Triage Call with us to discuss where you are at and how we can help you get there faster. Let us know if we can help you take your practice to the next level inside of The Practice Leverage Method. 

So… if you are a private practice healthcare business owner and you are looking for some advice on PRACTICE COACHING or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: COACHING and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Video Part 2] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Like we asked in Part 1 of this short video series

Are you creating some great content for your current patients and prospects?

 

This week we wrap up the series and we will cover….

  • How to use Trigger Based Call To Actions

  • Quick and Easy Social Sharing

  • Videos… Videos… and Yes… Videos

  • Email Signature Links

  • Oh… and Much Much More

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

 

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 

[Video Part 1] 15 ideas to promote your content for New Patients

[Video Part 1] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Are you creating some great content for your current patients and prospects?

 

We hope your answer was YES!  If your answer was NO – we need to talk!

 

OK, let’s just pretend for the purpose of this message you said yes!  

 

Now what we want to do in this week’s video is show you how to take the amazing content you are creating and then share that to generate more new prospective patients with it.

 

Here is just a few items we will cover:

  • How to use your Facebook Page cover to get new patients
  • Use a Hashtag specific to your practice and offer
  • Blog about a piece of content – multiple times
  • The importance of a content library on your website
  • Oh… and Much Much More

 

Remember – watch the video and then stay tuned for next week for Part 2.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 


How to close (or educate) prospects into patients

how to close or education prospects into patients

How to Close or Educate Prospects into Patients

Sales & Closing can feel cheesy, scary and is not supposed to be healthcare, right? It seems like you’re a used car sales person. Education and teaching is what a healthcare provider does. That’s what we love to do! Guess what…it’s the same thing! Yes, you need to look at closing in the same frame of reference as educating your patients. 

In today’s video we share insight about the mindset a private practice healthcare business owner should have when it comes to closing patients into care plans.  We need to understand closing and educating your prospects are the same concept.  You must close them (or educate them) on a care plan and the importance of it for their overall health and well being. 

A healthcare private practice business owner has to have a mindset to balance the business side of practice with the compassion side of taking care of patients. Sales and closing of a new patient may sound impersonal however that is simply the business side of practice management which needs to be accounted for to keep your practice successful.

Closing is important to keep the doors open and education is important so that your new patient buys into their care and achieves their goals and attains the best results possible to get them back to doing all they want to do! Let’s review how to keep this all in mind and balanced in this video as this is what is best for the patients overall outcomes.

So… if you are a private practice healthcare business owner and you are looking for some advice on closing versus education your patients in order to convert them from prospects to patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CLOSING and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


How To Run a Practice Marketing Audit

Practice Marketing Audit | Practice Insiders Edge

How To Run a Practice Marketing Audit

Marketing…. Shmarketing – I do enough of it!

Really….. Are you sure?!

Have you ever done a marketing audit on your practice?

So if you want to see how you can take a walkthrough of your current marketing and where you may stack up make sure to watch this week’s video.

In other words, how is your practice performing with respect to:
Website Review
     It all starts with the HQ of your practice
Online Scheduling
     Do you offer this option?
Payment Options
     Great way to boost cash flow every month
Loyalty Programs
     Is there a way for you to incorporate a loyalty program?
Search Engine Optimization
     Are you the #1 Provider for search in your community?
Email Marketing
     You are sending out at least 1 email/newsletter per month… right?
Social Media Presence
     Just pick one and run with it.

Sure, this is not the most fun way to spend 60 minutes but what if it brings in one or two more patients per month into the practice, is it worth it then?

So… if you are a private practice healthcare business owner and you are looking for some advice on running a Practice Marketing Audit or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Marketing Audit and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Clinician To CEO and The Mindset Shift

Clinician To CEO The Mindset Shift

The Clinician To The CEO: The Mindset Shift

This week we’ve got a great video for you and it deals with Mindset!

Do you have the Mindset that will allow you to transition from Clinician To CEO?

It’s a great video that we did as a BONUS to our current Patient Challenge Program.

Watch it and let us know if you have a Growth of Fixed Mindset?

This video was a BONUS to our recently released Patient Challenge: https://www.youtube.com/watch?v=tXY5DWPvU9I&t=4s


The Patient Challenge Is Ready To Go

The Patient Challenge Founders Special | Practice Insiders Edge | Practice Leverage Method

The Patient Challenge Program

Are you as excited as we are for the launch of The Patient Challenge Program?

Watch our video overview to see how it can help you overcome these 3 Practice Challenges:
1. Poor Online Presence and Reputation
2. Poor Quality and Consistency of New Patients
3. Poor Social Media Presence

You may be telling yourself – I’m good on 1 or 2 or even all 3 of these challenges but we’d still suggest you watch this video overview – we think you will like this approach.

The best part is that over the next 9 weeks we will work directly with you to help you grow and scale your practice while becoming the Go To Practice in your community.

We’d love for you to be part of our Founders’ Group!

Why be part of the Founders group….. How about a 50% savings?

We want to work with you over the next 9 weeks to see you:

  1. Become the Go To Practice in your community
  2. Have THE BEST online reputation in your community
  3. Fill your practice with your Ideal Patients
  4. Learn how going LIVE each week will double your new patients
  5. And much much more

You can learn more about it here too and sign up: Patient Challenge Program

Do you have 1 or more of these issues:

  • Your practice is not found in Google on Page 1
  • You have a poor online Reputation (or even NO reviews)
  • You don’t have any video testimonials
  • You are attracting poor quality new patients
  • You don’t have a Perfect Patient Avatar crafted
  • You wish you had a Perfect Patient Message
  • You’ve always wanted to have a Method named after you
  • Your social media game is….
    • Not consistent
    • Missing the Live Game Process
    • Lacking a Wellness Wednesday Show

If you answer YES to any of these – you need the Patient Challenge Program!


Creating the Perfect Patient Message for your practice

Perfect Patient Message | Practice Insiders Edge

Perfect Patient Message

If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message.

This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will help you attract those Ideal Patients as this will help you speak directly to them.

You need to know who your Ideal Patient is even better than they know themselves, to craft your message to attract them to you. You need to know where are they struggling, where they have pain and where they hang out.

It’s also beneficial if you have been in their shoes so you understand from a personal level what they are going through and how you can help them get out of it.

You need to know which Driver Your Ideal Patient has and by that I mean, are they looking to get out of pain or move towards pleasure or in most cases improved function.

Don’t skip this as it is one of THE MOST critical elements to the short and long term success of your practice and if you want the framework to help you, watch til the end of the video on how we tell you to get it from us.

Make sure to watch the video and use what you learned last week to start to design and craft your Perfect Patient Message to speak to your Perfect Patient Avatar.

So… if you are a private practice healthcare business owner and you are looking for some advice or help on crafting your perfect patient message or you are looking to grow and scale your practice – we are here for you!  CLICK HERE and set up a Triage Call with us where we can find out where you are at and where you’d like to go and if we can help you get there quicker?


Do You Have A Perfect Patient Avatar

Do You Have A Perfect Patient Avatar | Practice Insiders Edge

What is your Perfect Patient Avatar?

Let us ask you a very important question…

Do you have a Perfect Patient you LOVE to see in your practice?

In other words, if you could see just one “condition” in the practice all the time, which would it be?

Do you like to treat athletes?
Do you like to treat headaches?
Do you like to treat SLAP lesions?
Do you like to treat Moms and Kiddos?

If you do, then today’s video will help you understand the importance and growth potential for your practice if you truly do “niche down” and start creating your Perfect Patient Avatar.

We also want to crush the #1 reason why most people do NOT want to target a specific niche.  And if you want to learn what that is, watch this video.

So… if you are a private practice healthcare business owner and you are looking for some advice on creating and designing your Perfect Patient Avatar and would like our Framework or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: PATIENT AVATAR and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call

===== Patient Challenge ====

In case you did not see last weeks invitation to our Patient’s Challenge you can go to this post: CLICK HERE

You will learn about the 9 week program we fun to help you generate more new patients into your practice by making sure both your Practice and Patient Foundation are set up correctly and then we work on making you a Local Social Media Influencer in your community.