Build Your Practice Fast By Shooting More Videos

Build Your Practice Fast By Shooting More Videos

In today’s video, we are going to talk about the Power of Video and how it WILL grow your practice.

This is the 4th Part in a 4 Part Series to help you excel in 2023:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

I think we would all agree that I could sit here and READ this information to you or you could sit back and watch a video of me talking about how and why you should be doing more videos to grow your practice. We all want to get more patients and sharing your message is how you are going to do it.

Now…. here is the BIG pushback – it’s video, I’ve got to get on screen and show myself and I’m going to UMMMMM! Yep, you are going to be why not start and improve and grow along the way.

I go over the 4-Step Video Framework – watch and learn!

1. Who you are

2. What you’ve got for them

3. Why what you’ve got matters to them

4. What they should do next (call to action)

So… if you are a private practice healthcare business owner and you are looking for ways to grow your practice without ad spend or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: VIDEO and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Picking a Niche and How It Will Grow Your Practice

Picking a Niche and How It Will Grow Your Practice

In today’s video, we are going to talk about the importance of picking a niche market to grow your practice.

This is the 2nd Part in a 4 Part Series to help you excel in 2023:
1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

Many providers, especially on the chiropractic side of healthcare go into practice with the overall goal of treating every single person in their community from Grandparents down to their grandchildren. On the physical therapy side, it is similar however, unless they are in private practice or have done a great job of vetting their referral sources GET what is referred.

As a private practice healthcare professional looking to grow your practice you truly need to find a niche that can do two things for you:
1. Make you happy
2. Pay your bills

If they don’t make you happy – what fun is practice and if this niche can’t pay your bills – how is that going to build your practice? This is not a statement about “it’s ALL about the money.” It’s more of the fact of you can make money from people who need your help and you provide a good service and why not add the cherry on top that they are a person you want to spend 15-60 minutes with?

So… if you are a private practice healthcare business owner and you are looking for ways to grow your practice by picking a niche or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: NICHE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How to Win in Practice…. Consistently

How To Win In Practice Consistently (YT)

In today’s video, we are going to talk about how you can win more consistently in practice – day after day.

There is the truth about being consistent and how it can help you win in life (and practice).

However, in order to win consistently you must do the right habits and actions consistently.

We spoke about this last week (https://youtu.be/2p8Ldy6R40I) but I want to hit on it just a bit more and then we will cover each of these topics over the next 4 weeks which will help you accelerate your success this year:

1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

So… if you are a private practice healthcare business owner and you are looking for ways to be more consistent with your habits and actions or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: WIN and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Habits vs Goals For A Successful Practice in 2023

Goals vs Habits for success in 2023

Well, we are still in week one of 2023 and most people (practice owners) have set their goals for the year as most people do but….. are you setting yourself up correctly to achieve those goals with success habits?

That is where most will fail as their goals are typically outside of their comfort zone and you’re told to set BIG goals but not told to start with winning habits to help you achieve the goals you want.

So this video today will give you an idea of what some of your best habits should be moving forward in life and in practice such as:

1. Pick a niche to market to and focus on that one niche

2. Have weekly staff meetings

3. Ask for Reviews (written and video)

4. Shoot more video (I repeat – shoot more video)

5. And Much Much More…..

So… if you are a private practice healthcare business owner and you are looking for a more productive way to move through 2023 by setting up success habits or you are looking to grow and scale your practice – we are here for you! You can do one of two things:

(1) Drop a comment below with the word: HABITS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

The question still remains… even after last week: is your website generating new patient leads for you?  If not, I suggest watching Part 2 of this series to learn a few more ways to help your practice.

So last week we covered (click here if you didn’t see it):

  1. Choosing the correct domain name
  2. Why your Homepage MUST be a Prospect Attracting Magnet
  3. Ways to boost your SEO

This week we are going to cover:

  1. What to tell your website visitors to do next
  2. Importance of building multiple landing pages
  3. Focus on the User Experience
  4. Create and use great content to generate new prospects

We’d love to hear what you think about these Lucky 7 Website tips on how you can turn your site into a Lead Generating Machine!

So… if you are a private practice healthcare business owner and you are looking for some advice on lead generation from your website or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: WEBSITE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Interview] Parker Success Academy with President Dr. William E. Morgan

[Interview] Parker Success Academy with President Dr. William E. Morgan

Parker Success Academy interview with Dr. William E. Morgan

This week is a little bit of a changeup in our typical video series.

I am on the “hot mic” if you wish as I am being interviewed by Dr. William E. Morgan, the President of Parker University in Dallas TX for their Parker Success Academy.

You can learn more about Parker Success Academy here: https://parkersuccessacademy.com/

You can also learn about Parker Seminars here: https://parkerseminars.com/ 

You can also connect with Dr. Morgan here: https://www.linkedin.com/in/wemorgan/ 

Grab your popcorn and notebook – there are some great insights from both of us during this interview.

So… if you are a private practice healthcare business owner and you are looking for some advice on how to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: SUCCESS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Competition vs Outcomes – what is best for your business and patients?

Competition vs Outcomes - what is best for your business and patients?

Competition vs Outcomes – what is best for your business and patients?

What is your (your practices) ultimate goal vs what is your goal for your patients or clients?
 
How do you view your competition and how are you viewing them from the perspective of helping yourself vs helping your patients.
 
When you started your practice – what was your goal?
Here… in our opinion is what it should be….
WIN + WIN + WIN
 
But…. here is what others say….
1. Play nice with others
2. Get people healthy
3. Do good in your community
 
OK, so yes you should…
1. WIN in practice and play nice with others but when you have to, you MUST DOMINATE your competition.
2. WIN for your patients and provide them the best care possible.
3. WIN in your community by helping more people and by becoming the TOP PRACTICE in your community so you can give more back to your community, more back to your patients and more back to yourself.
 
This idea of playing nice – it sure works to help others and you can use your competition when your patients need a product or service that you don’t offer but the end game is VICTORY.
Do you agree – Yes or No?
 
So… if you are a private practice healthcare business owner and you are looking for some advice on COMPETITION vs OUTCOMES or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: OUTCOMES and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call
 
You can also learn more about how our coaching program called Practice Leverage Method can assist you in moving both yourself and your practice forward with less struggle and with assistance.

The Benefits Of A Practice Coach

The Benefits of a having a Practice Coach

The Benefits of having a Practice Coach

I’m sure you are aware of the fact the following people had coaches, right? 

  • Michael Jordan
  • Serena Williams
  • Larry Bird
  • Danica Patrick

Why don’t you have a coach to help you go to the next level like these athletes do?  A coach can help you decrease the learning curve and help you get to the next level faster! 

Last week we spoke to you about how a Coach can be a Sage for you and your practice.

In this weeks video we show you how having a coach can help with components such as:

  • Laying out your Mission, Vision and Core Values!
  • Personal and Professional Goals?
  • Setting up your Practice Foundation?
  • Creating your Patient Foundation?
  • Crafting your practice drivers that help you grow and scale your practice?
  • Choosing with practice accelerators will work best for you at the current future moments?

Bottom line, we can all use accountability and a practice coach can help guide you if and when your practice is inconsistent to the next level of consistency and then upward and onward to your dream practice.

As always, we’d love to help you along the way no matter where you are.  Feel free to set up a Triage Call with us to discuss where you are at and how we can help you get there faster. Let us know if we can help you take your practice to the next level inside of The Practice Leverage Method. 

So… if you are a private practice healthcare business owner and you are looking for some advice on PRACTICE COACHING or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: COACHING and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Video Part 2] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Like we asked in Part 1 of this short video series: 

Are you creating some great content for your current patients and prospects?

 

This week we wrap up the series and we will cover….

  • How to use Trigger Based Call To Actions

  • Quick and Easy Social Sharing

  • Videos… Videos… and Yes… Videos

  • Email Signature Links

  • Oh… and Much Much More

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

 

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 

[Video Part 1] 15 ideas to promote your content for New Patients

[Video Part 1] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Are you creating some great content for your current patients and prospects?

 

We hope your answer was YES!  If your answer was NO – we need to talk!

 

OK, let’s just pretend for the purpose of this message you said yes!  

 

Now what we want to do in this week’s video is show you how to take the amazing content you are creating and then share that to generate more new prospective patients with it.

 

Here is just a few items we will cover:

  • How to use your Facebook Page cover to get new patients
  • Use a Hashtag specific to your practice and offer
  • Blog about a piece of content – multiple times
  • The importance of a content library on your website
  • Oh… and Much Much More

 

Remember – watch the video and then stay tuned for next week for Part 2.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 


How to close (or educate) prospects into patients

how to close or education prospects into patients

How to Close or Educate Prospects into Patients

Sales & Closing can feel cheesy, scary and is not supposed to be healthcare, right? It seems like you’re a used car sales person. Education and teaching is what a healthcare provider does. That’s what we love to do! Guess what…it’s the same thing! Yes, you need to look at closing in the same frame of reference as educating your patients. 

In today’s video we share insight about the mindset a private practice healthcare business owner should have when it comes to closing patients into care plans.  We need to understand closing and educating your prospects are the same concept.  You must close them (or educate them) on a care plan and the importance of it for their overall health and well being. 

A healthcare private practice business owner has to have a mindset to balance the business side of practice with the compassion side of taking care of patients. Sales and closing of a new patient may sound impersonal however that is simply the business side of practice management which needs to be accounted for to keep your practice successful.

Closing is important to keep the doors open and education is important so that your new patient buys into their care and achieves their goals and attains the best results possible to get them back to doing all they want to do! Let’s review how to keep this all in mind and balanced in this video as this is what is best for the patients overall outcomes.

So… if you are a private practice healthcare business owner and you are looking for some advice on closing versus education your patients in order to convert them from prospects to patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CLOSING and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


How To Run a Practice Marketing Audit

Practice Marketing Audit | Practice Insiders Edge

How To Run a Practice Marketing Audit

Marketing…. Shmarketing – I do enough of it!

Really….. Are you sure?!

Have you ever done a marketing audit on your practice?

So if you want to see how you can take a walkthrough of your current marketing and where you may stack up make sure to watch this week’s video.

In other words, how is your practice performing with respect to:
Website Review
     It all starts with the HQ of your practice
Online Scheduling
     Do you offer this option?
Payment Options
     Great way to boost cash flow every month
Loyalty Programs
     Is there a way for you to incorporate a loyalty program?
Search Engine Optimization
     Are you the #1 Provider for search in your community?
Email Marketing
     You are sending out at least 1 email/newsletter per month… right?
Social Media Presence
     Just pick one and run with it.

Sure, this is not the most fun way to spend 60 minutes but what if it brings in one or two more patients per month into the practice, is it worth it then?

So… if you are a private practice healthcare business owner and you are looking for some advice on running a Practice Marketing Audit or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Marketing Audit and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call