Is marketing an investment or expense for your practice?

Is marketing an investment or expense for your practice?

Today’s video is on the thought process behind why marketing is an INVESTMENT vs an EXPENSE.

We are certainly in uncertain times but one thing is for certain – we all need patients (new and reactivated)
in our practice. Will you take advantage of the opportunity to grow while everyone else contracts?

So… if you are a private practice healthcare business owner and you are looking to market during these upcoming tumultuous times (at least that is what the media wants you to think) or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: INVESTMENT and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


4 Pillars To A Successful Healthcare Practice

4 Pillars To A Successful Healthcare Practice

Do you have a successful practice? I think the term “success” is too broad because what success means to me may not mean the same to you. Most will say it’s how profitable the practice is which I think that’s a pretty good KPI.

Others will say it’s how many patients you have in the practice and that can be the number of new patients or current/active patients or a combination of the two, both of which are great KPIs for a successful practice as well.

And, IF you have enough new patients – you should get a good ROI IF you are a good Doc and you take care of the patients and your staff!

However, I want to talk about 4 Pillars that will increase the number of patients you see and thus the ROI of those patients and eventually increase your bottom line.

If you have other pillars that go with this or replace these – feel free to drop them in the comments below.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: PILLARS and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Competition: Should You Dominate Them Or Connect With Them?

Competition: Should You Dominate Them Or Connect With Them?

Competition: Should You Dominate Them Or Connect With Them?

The truth – it’s both!

Too often in the world of private practice healthcare, we are worried about our competition. Hey, I talk about it all the time as far as how and why you need to dominate them in areas like; Google Review and Patient Video Testimonials, Google Maps Position via Google Business Profile Optimization, and making sure you are shooting more live videos than they do…. to name a few.

However, are you building a relationship with them to build referrals? Let’s face it, a competitor in your community might actually be able to help a patient who you are not getting the results you hoped you were.

Consider putting down the petty aspects of practice and get to know your competitors and see what they specialize in and see if you can open up referral sources that way.

The bottom line – it’s all about the patient and not your ego!

So… if you are a private practice healthcare business owner and you are looking to build relationships with your local healthcare providers or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: COMPETITORS and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Stop Losing New Patients To Competitors – Implement A Missed Call Text Back System

Missed Call Text Back So You Never Lose A New Patient Again

How often have you been busy with patients in a private room or back in the gym and your staff has both hands full and on the phone with an insurance company and then the phone rings? It rings and rings and rings and NO one gets to it.

OUCH! What if that was a new patient that has 2 other family members that wanted to come in and get treated by you because their best friend told them you are the best in town but….. they need to get in ASAP!

It’s very possible they hung up and called your competitor and got in that day.

It’s possible, right? What if you implemented our Missed Call Text Back System into your practice – you’d never miss another call again PLUS you would open a conversation with them by sending them a text message as soon as the call dropped.

So… if you are a private practice healthcare business owner and you are missing phone calls because you are busy or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Missed Call and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


5 Ways To Transform Your Website into a New Patient Conversion Machine

5 Ways To Transform Your Website into a New Patient Conversion Machine

 

In today’s video, we are going to talk about converting website visitors into new patients. Well, the truth is they first have to become prospects and I hope you are doing some form of marketing to drive people to your content and specifically in this case to your website.

Now, we have heard that an image is worth 1,000 words, well what about a video welcome message inside of a chatbot on your website speaking directly to that visitor? This should be worth 10,000 words and then maybe even – $10,000.

As a practice owner, you should be looking for a game-changing way to skyrocket your website conversions. Well, you’re in luck because in this video I’m going to introduce you to an incredible tool that can seriously upgrade your online game: our Video Lead Capture tool.

Once you’ve discovered its power, you’ll wonder how you ever lived without it. Please let me know in the comments what you think.

So… if you are a private practice healthcare business owner and you are looking for ways to get more engagement from your website visitors or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: video chat and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Are You Stuck In The Gray Area Of Practice Growth?

Are You Stuck In The Gray Area Of Practice Growth?

Too many healthcare providers are STUCK at a certain financial ceiling in their practice.

Are you stuck at $5K or $10K or $20K per month in collections?

Do you know why…. I’m going to get woo-woo in this video and talk about Limiting Beliefs in practice and how it can affect multiple levels of success and most often lack of success in most practices.

So… if you are a private practice healthcare business owner and you are STUCK in certain areas of your practice or you are looking to grow and scale your practice – we are here for you! You can do one of two things: (1) Drop a comment below with the word: STUCK and we will get back in touch with you (2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

3 Simple Ways To Use Chat GPT In Your Chiropractic Practice

Not sure what rock you’ve been living under but Chat GPT is definitely making waves in the marketing world. So in today’s video, I thought I’d share 3 simple ways in which you can use it to help market your practice with content marketing.

I will say this… I am not 100% sold on Chat GPT and its capabilities from a “what will it do to us humans” in the long run but in the short term – you’ve gotta keep up with the Joneses or Smiths – whomever your competition is.

I’d love to hear your thoughts and how you are using it to help market your practice.


Leadership in Healthcare Practices – it’s time to step up!

In Uncertain Times Leaders Step Up

Uncertain Times Need Great Leaders: Are You Ready? How confident are you in the future of our economy? How confident are you in the future of your practice? This is what I know to be 100% certain – during uncertain times LEADERS are the ones who RISE UP! From a marketing perspective – leaders do not cut and run – they build and dominate! It is your time to RISE UP and be the Leader for yourself, your family, your practice, and your community. So… if you are a private practice healthcare business owner and you are ready to be the leader you were meant to be – Let’s Do This! Let me know how I can be of any assistance to help you make it happen.


How to use Google Business Profile Chat to get more new patients

How To Use Google Business Profile Chat To Get More New Patients

Is your Google Business Chat set up for your practice?

It is a very simple yet powerful way for prospective patients to start a conversation with you.

Do you know how many new patients you are missing out on by not having your Google Business Profile chat turned on?

The honest answer is…. not sure, however, why to take the risk that even just 1 potential new patient per day that wants to ask you a question. Remember, if you don’t give them the chance to chat with you and your competitor does – they are gone and so are their referrals.

In this video, I will show you the importance of Google Business Profile Chat and how you are turning away new patients by not having it on.


The cost of not answering your incoming calls

The Cost Of Not Answering Your Incoming Calls

 

How often in your office does a call go unanswered ☎️?

Let’s just say that it is 1x/day and if you put in 5 days a week on average that means 25 missed calls.

You may not think that is a big deal until you put it under the statistical microscope. Well, you are in luck as today I am going to show you how missing just ONE call per day in your office can cost you dearly. Not only from a financial aspect but remember, if that was a prospect that wanted care that day and then you didn’t grab the phone and then they went to your competition. Not only did you lose them, but you also lost that lifetime value as well as any referrals that would have come from that patient.

Bottom line – watch this video and consider our Missed Call Text Back service with our GRRO platform: https://www.grro.co/


5 Ways To Drive More New Patients Into Your Practice

5 Ways To Drive More New Patients Into Your Practice

Are you consistently doing these 5 things to drive in more new patients into the practice?

What are those 5 things… I guess you’ll have to watch to find out!

Is that too pushy or sales-like?

Maybe or…. what would happen IF you move on to the next video and the 5 things that could change the trajectory of your practice?

Well – I’ll leave that decision up to you!

So… if you are a private practice healthcare business owner and you are looking for ways to DRIVE-IN MORE NEW PATIENTS and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: DRIVE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call