Repurposing Blog Post Ideas for Healthcare Practices


Reusing content is a good idea in almost every way. Not only are you getting the most out of your work, but it’s also a great way to keep your content fresh (there are always little updates that come with it) and save yourself some time.

 

Make a list of your top tips. Go through all of your posts on a certain topic and pick out the best tip from each one. Ideally, these tips should be very specific and niche ones that your audience might not know to look for. If you put these into a post, you’ll have a hack list.

 

Bring together your best ideas. This is similar to the last one, but instead of picking out specific tips, you should find a few posts that each go into detail about one strategy. Make a short post about each strategy, and then when you talk about each one, link to the more detailed post.

 

Combine and change course. Have a lot of short posts that all cover the same group of keywords? They might be going up against each other on the SERP. You could combine them into one big post and send them to the right place. You could use the URL that gets the most traffic and/or links from other websites. Or, if none of them does particularly well, just publish as new and send everyone to the new link.

 

Make a post out of a thread of comments. Have you ever posted something on social media that led to a long Q&A thread or an interesting discussion? Make a post out of it. 

 

Reminder:

Don’t forget that you can also turn your blog posts into videos, webinars, podcasts, infographics, social posts, ebooks, and more.

 

More ideas for reusing blog posts 

– Turn a mega list of stats into a shorter post on data-backed reasons to do X.

– Make a blog post or a series of shorter blog posts from a white paper

– Transcribe a podcast or video into a blog post

– Make a Q&A blog post out of a webinar

–  Share a list of the best things (top posts of the month, quarter, year)

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

The question still remains… even after last week: is your website generating new patient leads for you?  If not, I suggest watching Part 2 of this series to learn a few more ways to help your practice.

So last week we covered (click here if you didn’t see it):

  1. Choosing the correct domain name
  2. Why your Homepage MUST be a Prospect Attracting Magnet
  3. Ways to boost your SEO

This week we are going to cover:

  1. What to tell your website visitors to do next
  2. Importance of building multiple landing pages
  3. Focus on the User Experience
  4. Create and use great content to generate new prospects

We’d love to hear what you think about these Lucky 7 Website tips on how you can turn your site into a Lead Generating Machine!

So… if you are a private practice healthcare business owner and you are looking for some advice on lead generation from your website or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: WEBSITE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Generate New Patients From Your Website (Part1)

How To Generate New Patients From Your Website (Part1)

How To Generate New Patients From Your Website (Part1)

Here is the question you should be asking yourself:

Is my website generating me prospects that turn into New Patient Lead?

If not, watch this weeks video where we will cover:

  1. Choosing the correct domain name
  2. Why your Homepage MUST be a Prospect Attracting Magnet
  3. Ways to boost your SEO

Let us know what you think of these 3 tips for helping your website become a new patient lead generating machine!

So… if you are a private practice healthcare business owner and you are looking for some advice on lead generation from your website or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: WEBSITE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Is Your Practices Reputation Costing You New Patients?

Is Your Practices Reputation Costing You New Patients

Is Your Practices Reputation Costing You New Patients?

The question you must ask yourself to win in your community is: Does your practice have a 5 Star Reputation?

If your answer is not sure…. then you are going to want to watch this video.

We will also be covering: 

  1. How to get a handle on your online reputation
  2. Why you should claim ALL of your review site listings
  3. How to get more reviews
  4. The overall importance of a 5 Star Reputation

And most importantly, why you should make Reputation Management a Priority in your business.

We’d love to know what you think about the video and where you stand as far as having a 5 Star Practice…. as compared to your competitors.

So… if you are a private practice healthcare business owner and you are looking for some advice on building a 5 Star Reputation Practice or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: REPUTATION and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Interview] Parker Success Academy with President Dr. William E. Morgan

[Interview] Parker Success Academy with President Dr. William E. Morgan

Parker Success Academy interview with Dr. William E. Morgan

This week is a little bit of a changeup in our typical video series.

I am on the “hot mic” if you wish as I am being interviewed by Dr. William E. Morgan, the President of Parker University in Dallas TX for their Parker Success Academy.

You can learn more about Parker Success Academy here: https://parkersuccessacademy.com/

You can also learn about Parker Seminars here: https://parkerseminars.com/ 

You can also connect with Dr. Morgan here: https://www.linkedin.com/in/wemorgan/ 

Grab your popcorn and notebook – there are some great insights from both of us during this interview.

So… if you are a private practice healthcare business owner and you are looking for some advice on how to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: SUCCESS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Video Part 2] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Like we asked in Part 1 of this short video series

Are you creating some great content for your current patients and prospects?

 

This week we wrap up the series and we will cover….

  • How to use Trigger Based Call To Actions

  • Quick and Easy Social Sharing

  • Videos… Videos… and Yes… Videos

  • Email Signature Links

  • Oh… and Much Much More

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

 

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 

[Video Part 1] 15 ideas to promote your content for New Patients

[Video Part 1] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Are you creating some great content for your current patients and prospects?

 

We hope your answer was YES!  If your answer was NO – we need to talk!

 

OK, let’s just pretend for the purpose of this message you said yes!  

 

Now what we want to do in this week’s video is show you how to take the amazing content you are creating and then share that to generate more new prospective patients with it.

 

Here is just a few items we will cover:

  • How to use your Facebook Page cover to get new patients
  • Use a Hashtag specific to your practice and offer
  • Blog about a piece of content – multiple times
  • The importance of a content library on your website
  • Oh… and Much Much More

 

Remember – watch the video and then stay tuned for next week for Part 2.

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call 

 


7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

7 Tips To Attract More New Patients With Social Media Into Your Practice

As summer starts there are a few things on peoples minds….
>> Schools Out
>> Vacations
>> How will I look in my swimsuit
>> Next years vacation

>> For Healthcare Business Owners – it should be…..
>>> Where is my next New Patient Coming From?

Why….. because most people are thinking about vacations and not thinking about their pain. They simply want to believe it will go away. HINT – it wont, but you already know that!

So this is why this week’s video is great to help you implement some Social Media Tactics (7 of them) to help you attract more new patients regardless of the time of year into your practice.

Here are a few of the 7 tips..
1. Offer a BOGO – what the heck is a BOGO?
2. Partner with another healthcare professional in your community
3. Coupon but NOT Groupon

Give this video a watch and let us know what you think!

So… if you are a private practice healthcare business owner and you are looking for some advice on SOCIAL MEDIA as a way to ATTRACT more New Patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: SOCIAL MEDIA and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

You may wan to check out last weeks blog post where we discussed 6 Affordable Marketing Methods for your practice.


How to close (or educate) prospects into patients

how to close or education prospects into patients

How to Close or Educate Prospects into Patients

Sales & Closing can feel cheesy, scary and is not supposed to be healthcare, right? It seems like you’re a used car sales person. Education and teaching is what a healthcare provider does. That’s what we love to do! Guess what…it’s the same thing! Yes, you need to look at closing in the same frame of reference as educating your patients. 

In today’s video we share insight about the mindset a private practice healthcare business owner should have when it comes to closing patients into care plans.  We need to understand closing and educating your prospects are the same concept.  You must close them (or educate them) on a care plan and the importance of it for their overall health and well being. 

A healthcare private practice business owner has to have a mindset to balance the business side of practice with the compassion side of taking care of patients. Sales and closing of a new patient may sound impersonal however that is simply the business side of practice management which needs to be accounted for to keep your practice successful.

Closing is important to keep the doors open and education is important so that your new patient buys into their care and achieves their goals and attains the best results possible to get them back to doing all they want to do! Let’s review how to keep this all in mind and balanced in this video as this is what is best for the patients overall outcomes.

So… if you are a private practice healthcare business owner and you are looking for some advice on closing versus education your patients in order to convert them from prospects to patients or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: CLOSING and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

6 Steps To Prevent Your Website From Being Hacked

Have you ever been hacked, your website that is?

If you have not that it is critical that you watch THIS VIDEO on the 6 Steps To Prevent Your Website From Being Hacked!

We talked last week about the importance of doing a Practice Marketing Audit, but if you get hacked, the audit won’t do much for you.

Now… if you have had your site hacked you know how painful that is and it is very important to remain resilient against hacker and YES even if you are a healthcare provider.

Most people think that only E-Commerce sites get hacked or heck, even banking institutions and government sites but it’s true YOU TOO can be hacked and with HIPPA you MUST be very careful.

Here are 6 tips we will cover in the video:
1. Keep all of your software updated (website and servers)
2. Install an SSL Certificate on Your Site
3. Use and Require Strong Passwords
4. Hide your Admin and Login Folders (in plain site)
5. Use Double Validation Forms
6. Minimize administrative access to your site

I know… and I agree this is tech talk and if you don’t understand it make sure to pass it along to your webmaster or feel free to ask us for help too!

So… if you are a private practice healthcare business owner and you are looking for some advice on how to avoid getting your website hacked or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: Hacked and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


How To Run a Practice Marketing Audit

Practice Marketing Audit | Practice Insiders Edge

How To Run a Practice Marketing Audit

Marketing…. Shmarketing – I do enough of it!

Really….. Are you sure?!

Have you ever done a marketing audit on your practice?

So if you want to see how you can take a walkthrough of your current marketing and where you may stack up make sure to watch this week’s video.

In other words, how is your practice performing with respect to:
Website Review
     It all starts with the HQ of your practice
Online Scheduling
     Do you offer this option?
Payment Options
     Great way to boost cash flow every month
Loyalty Programs
     Is there a way for you to incorporate a loyalty program?
Search Engine Optimization
     Are you the #1 Provider for search in your community?
Email Marketing
     You are sending out at least 1 email/newsletter per month… right?
Social Media Presence
     Just pick one and run with it.

Sure, this is not the most fun way to spend 60 minutes but what if it brings in one or two more patients per month into the practice, is it worth it then?

So… if you are a private practice healthcare business owner and you are looking for some advice on running a Practice Marketing Audit or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: Marketing Audit and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://bit.ly/PIE-FB-Triage-Call


Creating the Perfect Patient Message for your practice

Perfect Patient Message | Practice Insiders Edge

Perfect Patient Message

If you watched last week’s video on the why and how to create your Perfect Patient Avatar, well this week’s video shows you how to create the Perfect Patient Message.

This is the CORE of your practices marketing message and it will DRIVE ALL of your marketing moving forward and it will help you attract those Ideal Patients as this will help you speak directly to them.

You need to know who your Ideal Patient is even better than they know themselves, to craft your message to attract them to you. You need to know where are they struggling, where they have pain and where they hang out.

It’s also beneficial if you have been in their shoes so you understand from a personal level what they are going through and how you can help them get out of it.

You need to know which Driver Your Ideal Patient has and by that I mean, are they looking to get out of pain or move towards pleasure or in most cases improved function.

Don’t skip this as it is one of THE MOST critical elements to the short and long term success of your practice and if you want the framework to help you, watch til the end of the video on how we tell you to get it from us.

Make sure to watch the video and use what you learned last week to start to design and craft your Perfect Patient Message to speak to your Perfect Patient Avatar.

So… if you are a private practice healthcare business owner and you are looking for some advice or help on crafting your perfect patient message or you are looking to grow and scale your practice – we are here for you!  CLICK HERE and set up a Triage Call with us where we can find out where you are at and where you’d like to go and if we can help you get there quicker?