Is marketing an investment or expense for your practice?

Is marketing an investment or expense for your practice?

Today’s video is on the thought process behind why marketing is an INVESTMENT vs an EXPENSE.

We are certainly in uncertain times but one thing is for certain – we all need patients (new and reactivated)
in our practice. Will you take advantage of the opportunity to grow while everyone else contracts?

So… if you are a private practice healthcare business owner and you are looking to market during these upcoming tumultuous times (at least that is what the media wants you to think) or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: INVESTMENT and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


4 Pillars To A Successful Healthcare Practice

4 Pillars To A Successful Healthcare Practice

Do you have a successful practice? I think the term “success” is too broad because what success means to me may not mean the same to you. Most will say it’s how profitable the practice is which I think that’s a pretty good KPI.

Others will say it’s how many patients you have in the practice and that can be the number of new patients or current/active patients or a combination of the two, both of which are great KPIs for a successful practice as well.

And, IF you have enough new patients – you should get a good ROI IF you are a good Doc and you take care of the patients and your staff!

However, I want to talk about 4 Pillars that will increase the number of patients you see and thus the ROI of those patients and eventually increase your bottom line.

If you have other pillars that go with this or replace these – feel free to drop them in the comments below.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: PILLARS and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


5 Ways To Transform Your Website into a New Patient Conversion Machine

5 Ways To Transform Your Website into a New Patient Conversion Machine

 

In today’s video, we are going to talk about converting website visitors into new patients. Well, the truth is they first have to become prospects and I hope you are doing some form of marketing to drive people to your content and specifically in this case to your website.

Now, we have heard that an image is worth 1,000 words, well what about a video welcome message inside of a chatbot on your website speaking directly to that visitor? This should be worth 10,000 words and then maybe even – $10,000.

As a practice owner, you should be looking for a game-changing way to skyrocket your website conversions. Well, you’re in luck because in this video I’m going to introduce you to an incredible tool that can seriously upgrade your online game: our Video Lead Capture tool.

Once you’ve discovered its power, you’ll wonder how you ever lived without it. Please let me know in the comments what you think.

So… if you are a private practice healthcare business owner and you are looking for ways to get more engagement from your website visitors or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the words: video chat and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


The cost of not answering your incoming calls

The Cost Of Not Answering Your Incoming Calls

 

How often in your office does a call go unanswered ☎️?

Let’s just say that it is 1x/day and if you put in 5 days a week on average that means 25 missed calls.

You may not think that is a big deal until you put it under the statistical microscope. Well, you are in luck as today I am going to show you how missing just ONE call per day in your office can cost you dearly. Not only from a financial aspect but remember, if that was a prospect that wanted care that day and then you didn’t grab the phone and then they went to your competition. Not only did you lose them, but you also lost that lifetime value as well as any referrals that would have come from that patient.

Bottom line – watch this video and consider our Missed Call Text Back service with our GRRO platform: https://www.grro.co/


5 Ways To Drive More New Patients Into Your Practice

5 Ways To Drive More New Patients Into Your Practice

Are you consistently doing these 5 things to drive in more new patients into the practice?

What are those 5 things… I guess you’ll have to watch to find out!

Is that too pushy or sales-like?

Maybe or…. what would happen IF you move on to the next video and the 5 things that could change the trajectory of your practice?

Well – I’ll leave that decision up to you!

So… if you are a private practice healthcare business owner and you are looking for ways to DRIVE-IN MORE NEW PATIENTS and you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: DRIVE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call

 


Picking a Niche and How It Will Grow Your Practice

Picking a Niche and How It Will Grow Your Practice

In today’s video, we are going to talk about the importance of picking a niche market to grow your practice.

This is the 2nd Part in a 4 Part Series to help you excel in 2023:
1. Weekly Staff Meetings https://youtu.be/FS7tHKYVqq0

2. Picking a Niche https://youtu.be/De5KhWyzxLE

3. Asking for Reviews and Getting More Referrals (Written and Video) https://www.youtube.com/watch?v=RYhTWHpzQOY

4. Shoot More Videos – Get More Patients https://www.youtube.com/watch?v=uOpjkjtaQWo

Many providers, especially on the chiropractic side of healthcare go into practice with the overall goal of treating every single person in their community from Grandparents down to their grandchildren. On the physical therapy side, it is similar however, unless they are in private practice or have done a great job of vetting their referral sources GET what is referred.

As a private practice healthcare professional looking to grow your practice you truly need to find a niche that can do two things for you:
1. Make you happy
2. Pay your bills

If they don’t make you happy – what fun is practice and if this niche can’t pay your bills – how is that going to build your practice? This is not a statement about “it’s ALL about the money.” It’s more of the fact of you can make money from people who need your help and you provide a good service and why not add the cherry on top that they are a person you want to spend 15-60 minutes with?

So… if you are a private practice healthcare business owner and you are looking for ways to grow your practice by picking a niche or you are looking to grow and scale your practice – we are here for you! You can do one of two things:
(1) Drop a comment below with the word: NICHE and we will get back in touch with you
(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Repurposing Blog Post Ideas for Healthcare Practices


Reusing content is a good idea in almost every way. Not only are you getting the most out of your work, but it’s also a great way to keep your content fresh (there are always little updates that come with it) and save yourself some time.

 

Make a list of your top tips. Go through all of your posts on a certain topic and pick out the best tip from each one. Ideally, these tips should be very specific and niche ones that your audience might not know to look for. If you put these into a post, you’ll have a hack list.

 

Bring together your best ideas. This is similar to the last one, but instead of picking out specific tips, you should find a few posts that each go into detail about one strategy. Make a short post about each strategy, and then when you talk about each one, link to the more detailed post.

 

Combine and change course. Have a lot of short posts that all cover the same group of keywords? They might be going up against each other on the SERP. You could combine them into one big post and send them to the right place. You could use the URL that gets the most traffic and/or links from other websites. Or, if none of them does particularly well, just publish as new and send everyone to the new link.

 

Make a post out of a thread of comments. Have you ever posted something on social media that led to a long Q&A thread or an interesting discussion? Make a post out of it. 

 

Reminder:

Don’t forget that you can also turn your blog posts into videos, webinars, podcasts, infographics, social posts, ebooks, and more.

 

More ideas for reusing blog posts 

– Turn a mega list of stats into a shorter post on data-backed reasons to do X.

– Make a blog post or a series of shorter blog posts from a white paper

– Transcribe a podcast or video into a blog post

– Make a Q&A blog post out of a webinar

–  Share a list of the best things (top posts of the month, quarter, year)

 

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

How To Generate New Patients From Your Website (Part2)

The question still remains… even after last week: is your website generating new patient leads for you?  If not, I suggest watching Part 2 of this series to learn a few more ways to help your practice.

So last week we covered (click here if you didn’t see it):

  1. Choosing the correct domain name
  2. Why your Homepage MUST be a Prospect Attracting Magnet
  3. Ways to boost your SEO

This week we are going to cover:

  1. What to tell your website visitors to do next
  2. Importance of building multiple landing pages
  3. Focus on the User Experience
  4. Create and use great content to generate new prospects

We’d love to hear what you think about these Lucky 7 Website tips on how you can turn your site into a Lead Generating Machine!

So… if you are a private practice healthcare business owner and you are looking for some advice on lead generation from your website or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: WEBSITE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


How To Generate New Patients From Your Website (Part1)

How To Generate New Patients From Your Website (Part1)

How To Generate New Patients From Your Website (Part1)

Here is the question you should be asking yourself:

Is my website generating me prospects that turn into New Patient Lead?

If not, watch this weeks video where we will cover:

  1. Choosing the correct domain name
  2. Why your Homepage MUST be a Prospect Attracting Magnet
  3. Ways to boost your SEO

Let us know what you think of these 3 tips for helping your website become a new patient lead generating machine!

So… if you are a private practice healthcare business owner and you are looking for some advice on lead generation from your website or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: WEBSITE and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


Is Your Practices Reputation Costing You New Patients?

Is Your Practices Reputation Costing You New Patients

Is Your Practices Reputation Costing You New Patients?

The question you must ask yourself to win in your community is: Does your practice have a 5 Star Reputation?

If your answer is not sure…. then you are going to want to watch this video.

We will also be covering: 

  1. How to get a handle on your online reputation
  2. Why you should claim ALL of your review site listings
  3. How to get more reviews
  4. The overall importance of a 5 Star Reputation

And most importantly, why you should make Reputation Management a Priority in your business.

We’d love to know what you think about the video and where you stand as far as having a 5 Star Practice…. as compared to your competitors.

So… if you are a private practice healthcare business owner and you are looking for some advice on building a 5 Star Reputation Practice or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: REPUTATION and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Interview] Parker Success Academy with President Dr. William E. Morgan

[Interview] Parker Success Academy with President Dr. William E. Morgan

Parker Success Academy interview with Dr. William E. Morgan

This week is a little bit of a changeup in our typical video series.

I am on the “hot mic” if you wish as I am being interviewed by Dr. William E. Morgan, the President of Parker University in Dallas TX for their Parker Success Academy.

You can learn more about Parker Success Academy here: https://parkersuccessacademy.com/

You can also learn about Parker Seminars here: https://parkerseminars.com/ 

You can also connect with Dr. Morgan here: https://www.linkedin.com/in/wemorgan/ 

Grab your popcorn and notebook – there are some great insights from both of us during this interview.

So… if you are a private practice healthcare business owner and you are looking for some advice on how to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: SUCCESS and we will get back in touch with you

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call


[Video Part 2] 15 ideas to promote your content for New Patients

15 ideas to promote your content for New Patients

Like we asked in Part 1 of this short video series: 

Are you creating some great content for your current patients and prospects?

 

This week we wrap up the series and we will cover….

  • How to use Trigger Based Call To Actions

  • Quick and Easy Social Sharing

  • Videos… Videos… and Yes… Videos

  • Email Signature Links

  • Oh… and Much Much More

 

So… if you are a private practice healthcare business owner and you are looking for some advice on how to promote your content to generate more new prospective patients or you are looking to grow and scale your practice – we are here for you!  You can do one of two things: 

(1) Drop a comment below with the word: CONTENT and we will get back in touch with you

 

(2) Set yourself up with a Triage Call here: https://chat.practiceinsidersedge.com/PIE-Triage-Call