How To Promote a Local Event So Lots of People Show Up

So you want to run an event for your practice!

One of the best and most effective ways to do that right now is leveraging Facebook to do it!

Your audience is likely to be on Facebook. Facebook affords almost anyone to get amazing results using just a few of their features and products in tandem.

If you want to bring awareness to your local event and get more people to attend, read on!

You don’t necessarily have to have a large following to take advantage of this strategy but you might need a little courage!

Tip #1 – Leverage Facebook Live!

The first thing that you want to do is to host a Facebook Live on your Facebook page.

Yes! That means you might need to get on Video! If you’re creative you can avoid having to be on camera, but you’ll need to leverage the Facebook Live feature to essentially create a video that can be leveraged in a way to get in front of your local audience! (If you screen share, you can effectively create the video without ever having to be on camera. But we recommend getting on Camera! Your audience will love you and you’ll build a stronger sense of Know, Like and Trust!)

During your Facebook Live, you’re going to explain the details of your local event.

You’ll share when and where the event will be and you’re going to be very descriptive on what benefits people are going to get if they come.

You would also want to tell them to bring a friend or to share this event or the details with anybody that they know.

Facebook Live doesn’t have to be super long. 5 to 10 minutes is plenty long.

And here’s a little tip, if you can…it might be a very good idea to bribe them with some food (cookies, donuts, or coffee).

Tip #2 – Pin Your Facebook Live Post as the Top Post On Your Page (and Share It)

Once you’re done with your Facebook Live, pin that post to the top of your page until the event is over. Next, if you are an Admin of a Facebook Group or know other Admins of Local Facebook groups, consider asking if you can share your Post and Announcement in those Facebook Groups.

Bonus if you can get other Admins to Pin that Post to the Top of the Groups Announcements.

It’s a good idea to start promoting your event about a week before and have it pinned before and during your event.

Another point worth mentioning about Facebook Groups is you can create an Event within the group that acts almost like an announcement that you are holding an event in the first place.

Why that is so important is that there is a feature within creating an Event that allows you to Invite members of the group to your Event. This gets Your Event on Their Radar!

Tip #3 – Leverage The Description Box

When you do the Facebook Live and then pin it to the top of your page, make sure to also write a description with your post with the event time, place & date, and any other details to help entice prospective attendees to come to your Event!

Now, this is optional but it will dramatically increase the attendance at your local event.

After your Facebook Live is done and it’s a post on your Facebook page, you want to boost the post with a Facebook Ad and you want to specifically target the people in your local area where that event is being held.

Boosting your post so it is shown locally and specifically locally will bring awareness about your Event, thereby increasing the likelihood of increasing attendance.

Plan to do this for about 4-5 days before the event happens.

Boosting your post too far out might make people forget about the event unless  building your email list through registration is part of your process (not a bad idea) by which you can remind prospective attendees with follow-up emails or SMS Text Messaging.

But if you’re not… you don’t want people to forget the event when they see it in a Facebook Ad.

Then the way to do it is to run a Facebook Ad or Boost your post. You can get great results and awareness by setting a budget as low as $5-10 per day and dramatically increasing the attendance of your event!

And target people only in that local area where the event is being held. We love just using Zip Codes to do this!

You’ll start to see some incredibly dramatic change in attendance to your local event just by adding that one little boost feature to the Facebook Live that you’re already doing.

You’ll spend about $20 to maybe $40 doing this throughout that time

This is probably a lot better and results-driven than going through the hassle and expense of creating flyers, passing them out, or doing local advertising.

Our opinion is that this is a super powerful, inexpensive, timely, and targeted strategy but also more effective than any other avenue or advertising stream that exists at this moment for the intended purpose of promoting a local event!

Now, for those of you that don’t know how to run Facebook Ads may be yet, or who need help with leveraging Facebook Ads to help promote your event, we would be delighted to help you.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

A Quick Guide To Online Local Marketing For Practices

There are many factors that go into play to get you and your practice in front of many of the potential prospects in your local community.  The more ways you are able to be seen, heard, and found the more new patients you are going to drive into your practice.


This week we are going to cover 4 simple ways to get you in front of your eventual new patients.  Enjoy and as always we’d love your input if we missed something or drop a comment below so we can get to know you better.


  1. Localize your website


It’s a good idea to include a map and a link for directions. Having a map is helpful to describe your location in relation to landmarks. If you have a website or blog, it’s always a good idea to optimize it for locally relevant terms and colloquialisms.


  1. Create consistent listings


There are a ton of directory listing sites. If you are listing your practice on any number of these directories, it’s best to be consistent in your entries. For national listings and review sites, be sure that your practice is included in searches for the area. Consistency is key – make sure your address format is identical on all of the sites! It really does make a difference!


  1. Stay local on social


Follow and subscribe to other local pages such as Chambers of Commerce and media outlets. Search for local online groups to join as well. Don’t be afraid to share posts from fellow practices in your community to support them.


  1. Bring your online marketing to your practice


Online marketing doesn’t stop online. Use signage to drive visitors to your practice to your website and social media channels. If possible, drive text-to-join or SMS option from those that visit your physical location to sign up for your email and SMS lists. 

Boom…. that was quick!  Short, sweet, and to the point – now as always go take action on what we presented here for you and make a BIG IMPACT in your community.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

15 Ways to drive traffic to your Practices Website

Driving traffic to your website is critically important if you are a ‘locally-based service’.

It’s particularly important if you are a healthcare business owner.

However, when you’re a practice, it can be hard to rank well in the search engines. You’re likely up against the big practices, and their huge advertising spends which makes it near impossible to rank at the top for local searches.

And with so many websites and competitors out there, it can be quite a challenge to get visitors.

It’s just not as easy as “build it and they will come”.

Here are 15 Ways to drive traffic to your practice’s website:


  1. Search engine optimization (SEO)

What is SEO?

In basic terms, it means your website is technically sound so that it can be indexed by the search engines and well-designed for good usability. It also contains content (including keywords and phrases) that people are searching for often.

A great place to begin is to check that your website is appearing in the search engine. If it isn’t, then you may need to verify your site with Google Search Console. 

To appear in local searches on Google Maps, be sure to add your practice to Google My Business (now known as Google Business Profile).

Also, check your page (and post) titles and meta descriptions. To assist with your ranking, they need to be the appropriate length and contain your keywords.

It can take a while to see the benefits of SEO as it takes some effort and time to create the optimized site structures and content. However, once you enhance your website, you can gain free traffic from the search engines, so it’s worth the investment and effort.

Some of the components of SEO are technical, and if you aren’t confident in this area, We would be elated to help or point you in the right direction.


  1. Directory Listings

There are both free and paid options when it comes to directory listings. (Do your research with Paid Directories and pay attention to how they bill (monthly or PPC)

Start with the membership associations that you belong to, and search for a directory on their websites. Find out how you can get a listing to promote your practice.

A good example of this may be your local Chamber of Commerce. 

To find other online listings, search for your niche in Google and add the word directory after it. You will likely find blog posts that people have written containing the most popular directories which you can work through one by one.


  1. Backlinks

One strategy to drive traffic to your website is to partner with another practice that can link to your site and send you referral traffic.

This strategy is known as backlinking, and it also adds authority to your website. It’s excellent for SEO as it means you will likely rank higher than another site with lower authority.

When setting up the link, be sure to check that there is not a ‘no follow’ reference on the link. A no-follow link is not good for SEO as the link will not carry any authority.

If you don’t have any established partnerships, another way to get backlinks is to search for broken links that no longer work on other websites using the brokenlinkcheck site.

If you can find a website in your niche that has a broken link and you happen to have a similar blog article on the same topic, then send a quick email to that practice letting them know that they have a broken link and if they would like a replacement article then you have one available.


  1. Internal Links

While internal links move visitors around within your site, they can also assist with driving traffic to your site if they are well designed.

Excellent site structure is essential to see the benefits of SEO. If the search engines can determine that your site has good internal links, then it will rank higher than those that don’t.

When your website pages link well, you are also more likely to keep people on your website longer which can help with making those all-important sales conversions.

Consider how you can also use high-volume pages to drive traffic to other low-volume pages on your site. Use your Google Analytics platform to identify where you might be able to boost the traffic to your sales pages with strategic links from well-performing blog posts.


  1. Email marketing

When writing emails to your list, always ensure there are links back to your website within the email.

If you write a new blog post or want to promote one of your services, be sure to include a link directly to the relevant pages.

And don’t forget to add your website link to your email signature on every email you send.



  1. Blogging

Creating highly valuable content on your blog is a great way to drive traffic to your website.

It will increase the chances of your website being found in the search engines and perhaps being shared on social media by other people.

There are many formats that you can use within your blog to boost the chances of it being shared on social media. Interviewing an influencer in your niche is one way to do this, as there is a high chance that they will share the article with their audience once you’ve published it.

Pinterest is also a great place to share your blog articles and drive traffic for free.


  1. Media and PR

If you have a newsworthy story to tell or could contribute to an article that a journalist is writing, then it could generate some free publicity for your practice.

Identify the publications you would like to appear in and make contact with the journalists in your local area who write about practices or trends happening in your niche.

There are also websites such as HARO (Help A Reporter Out) that connect journalists with bloggers and contributors.


  1. Paid Advertising

While you may not have a large advertising budget, there are low-cost ways to drive traffic to your website.

LinkedIn, Facebook, Pinterest, Instagram, all have affordable advertising platforms where you can promote your practice for as little as $5 a day.

The benefit of these platforms is that you can target your audience quite specifically. You also have the option to remarket to people who have visited your site before when you install a tracking code.

You may also consider using Google Ads and Google Remarketing if your audience would more likely use search to discover your practice. As always, before you spend any money on advertising make sure that you are clear on your end goal and marketing objectives.


  1. Social media

You can drive considerable referral traffic directly from social media once you have built up your following.

The key to growing your audience is to have an optimized profile that includes the keywords for your practice and that your content is engaging.

It’s essential that you show up consistently on social media every day to create brand awareness. If you need help with this, we would be elated to help. Besides, you’re in the practice of what you do…not Social Media Management.


  1. Facebook groups

Sharing your links and helping others out inside of Facebook groups is an excellent way to build awareness.

However, be strategic about the groups that you decide to join, so that you are using your time efficiently. It’s very easy to lose hours and hours on social media during your day, so be sure to get in and get out when you need to.

Also, it’s a good idea to monitor the results you’re getting. You’ll find that you generate more traffic, subscribers, and sales from certain groups and you’ll soon work out which ones to visit.


  1. Video marketing

Many people don’t realize that YouTube is a massive search engine that can be very effective in driving traffic to your website. 

Consider the types of videos you could create to post on here, as well as the promotional videos you could make to market your services on YouTube.

Google also indexes and returns videos in the search results, so it’s crucial to optimize the videos you are posting on your website by adding appropriate titles and meta descriptions.

There is an increasing demand for visual content online!

Video marketing is one way that you could differentiate yourself from your competition who may not be doing this yet.


  1. Online Question Forums

Answering questions on forums such as Quora is a great way to build your authority in a niche. Search for others by typing your niche with the word forum after it into the Google search.

You can also include a link to your website in your profile and your answers. A website link to your blog that answers specific questions about your industry or niche could significantly increase traffic to that article.

Searching on these sites before you write a blog article is also an excellent way to research what you should write. 

If you are writing about a popular or trending topic, then there will be a larger volume of people who will be searching for your content.

There’s no point in writing a blog article that no one is searching for an answer on, so be sure to choose topics that are regularly searched.


  1. Podcast Interviews

You may have a podcast, or you may be invited on to someone else’s podcast. Either way, the episode provides a way to promote the content on your website and drive the audience back to it.

You could increase the amount of traffic to your website by also including a special offer or by sharing something interesting that they can find out more about on your site.

Podcast episodes are also then shared on other social media platforms and via email marketing, making the audience for them much more extensive than just those listening to the audio.


  1. Guest blogging

Writing articles and pitching them to other larger media outlets or influencers is a great way to build your profile and get a link to drive traffic back to your website.

It can take some time to write a guest blog post though, so it’s important to choose a topic that others would be willing to share on their site. Identify syndicated publications that will share your articles on multiple platforms.

Don’t forget to invite others to write a guest post on your blog. If you publish their content and they are a well-known person in your industry, then you could attract a new audience. Contributing influencers will likely share your website with their (more substantial) audience to drive traffic to your site.


  1. Printed Marketing Collateral

Additionally, besides online methods, there are also offline forms of marketing that can increase your website traffic.

It should be standard operating procedures to include your website address on all forms of stationery, brochures, flyers, merchandise, and promotional materials.


How to determine what to focus on to get traffic to your website

It’s easy to become overwhelmed when you read through this long list of ways to drive traffic to your site.

However, it’s important to consider which methods will be both sustainable for you to keep doing overtime as well as which ones will generate the most traffic.

For example, if you don’t like writing or aren’t that good at it, then starting a blog is likely not a good idea. Instead, recording videos might be faster to create. (Tip: You could always have your videos transcribed so you can repurpose as long-form content on a blog or as an article on LinkedIn or on a Facebook Page)

Alternatively, you may feel more comfortable hosting a podcast or going live on Facebook where you can speak to your audience.

Try to pick a few methods above that you know you could stick to doing. Consistency is a big deal that will help deliver results! Additionally, remember, you don’t have to be overwhelmed by all of this! You don’t have to do all of them at once.

Building up a following, and traffic flow will take some time if you don’t have a large budget, so be patient and consistent with your marketing activities.

I would love to hear what you have found to be effective in driving traffic to your practice’s website? 

Let me know in the comments below!


So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

Create Content For Your Practice That Is Worth Sharing

Create Content For Your Practice That Is Worth Sharing

We all know that content marketing is the name of the game for most practices. Content is king and all that. But how does a practice create enough good content to reach its marketing goals? Read on as we break down simple content ideas that you can use (and reuse) to grow your practice.


Frequently Asked Questions are great for creating content around your practice. It’s always a good idea to write down the most frequently asked questions your prospective patients ask you about your services.

There’s a reason the FAQ section exists. It’s a great way to answer and convey information back to those that ask these questions…frequently. Chances are if frequently asked questions are asked, that they will likely be asked again by future prospective patients.

Creating content around these questions is a great idea. In fact, taking it one step further and telling your audience the ‘Should Ask Questions’…and answering those in long-form content instills trust or expands interest in your service that your audience may not have thought of or considered.

Behind The Scenes

How does your practice work? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular. Think about your process and what makes it unique. Break it down into a slideshow, video, or photo array to share on your website and social media. Alternatively, you could do behind-the-scenes videos introducing your staff.

Service Demonstrations

You won’t be shocked to hear that service demonstrations are the kind of content you can create cheaply, but you might not realize the possibilities for content creation that are locked inside the services you offer.

Beyond the simple introductory service demo, you can show your patients the potential for other services. Even a service that doesn’t require a demo can be highlighted in a demonstration video! Example of how you perform warm up stretches for athletes in the clinic or how you can use a physio-ball or foam roller.  Sure we may not all agree on their functional purposes but teach your prospective patients YOUR belief system behind the tools/devices.

Content Curation

Not every piece of content you post needs to be original. The key here is to not simply share the content as is. Instead you should find a way to add some authority or a unique twist to it.

For example, you might find an article in your local newspaper or an industry publication with a list of…whatever. Instead of simply posting the list, share it and point out which part is your favorite and why. You could also mention something that wasn’t included in the list that you think should have been.

Patient Testimonials

To make your patient testimonials effective, it may be useful to map out an outline based on the patient’s story. That way, you can share the kind of journey that will resonate deeply with people and help them to make an emotional connection with your service. Think of doing a video case study of your patient testimonial and give them some background behind the entire process.  In other words, where did they start, what did you do, how did you do it and what was the outcome.

Your Brand Story

Differentiating yourself from your competitors is a must and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.

I hope you get the idea here. Your focus should always be in providing value and entertainment to your audience. You don’t need to have a huge content marketing budget to create the kind of content your audience will love…and be eager to share.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

How Much is Your Patients’ Lifetime Value (LTV)?

How Much is Your Patients' Lifetime Value (LTV)?

Did you know that it costs more to attract a new patient than it does to retain an existing one – but how much can you really afford to spend to attract a new patient?

Knowing the lifetime value (LTV) of your patients is the key to creating a workable budget for marketing.

That number should dictate how much you spend on marketing and advertising. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your practice.

How to Calculate Your Lifetime Patient  Value in 5 Simple Steps
  1. Start with your company’s total revenue in the past year and divide it by the total number of purchases in the same period. The resulting number is your average purchase (service) value.
  2. Next, take your total number of purchases (services) in the past year and divide it by the number of unique patients who made purchases (received services). The resulting number is your average purchasing frequency rate (service rate).
  3. Take your average purchase value and subtract the average purchase frequency rate from it. That gives you the patient value per year.
  4. Calculate the average number of years a patient continues to buy from you. If you’ve been tracking unique purchases this shouldn’t be difficult. This number is the average patient’s lifespan.
  5. Now, multiply the patient value by the average patient lifespan to get the lifetime value of your patient.

Let’s look at an example. Here are the raw numbers:

– $100,000 in annual revenue
– 250 purchases (services)
– 150 unique patients

Your average purchase value would be $400. You would then take that number and divide it by 150 to get your average purchase frequency rate, which is 2.67.

Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your patient value per year. If you keep your patient, on average, for 10 years, your patient lifetime value would be $3,973.30.

That’s a very simple example but it illustrates the point. The practice would have a lifetime patient value of nearly $4,000.

How To Use Patient  Lifetime Value in Marketing

You know your patient lifetime value – now what?

The short answer is that you’ve got a piece of information that can help you attract more patients and make better use of your marketing budget.

Every patient you have contributes to your company’s success and profitability. Understanding just how much each patient is worth to you can help you do a better job of attracting new patients, increasing their lifetime value, and maximizing your profits.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here:

5 Strategies To Keep Your List Engaged After They’ve Subscribed!

5 Strategies To Keep Your List Engaged After They’ve Subscribed!

Email marketing is still one of the most effective ways to increase brand awareness and engage with your patients.

However, it is not enough simply to have an email list and send out an occasional message. You need to find ways to engage the people on your list and keep them interested if you want to convert them into paying patients.

Here are 5 Foolproof ways to start with…

Put Value First

It’s perfectly acceptable to include a call to action in your emails, but the bulk of your message should be focused on your patients – not you!

Draw Them In With Your Subject Line

One of the best ways to make your newsletter readable is to use compelling and relative images to break up the text. A good guideline to use is to have 70% text and 30% images!

Use Smart Design Elements

The design of your email can be just as important as the content. Don’t expect that a plain text email with no formatting is going to draw people in. You want to compel your visitors to actually read it!

Segment Your List

It’s a good practice to segment your list. For example, an acupuncturist might send out separate newsletters for women’s vs men’s issues. The idea here is to ensure the people who receive each email are those who have a genuine interest in its content.

Having an email list is important, but the key to using it successfully is to find ways to actively engage your prospect and patients.

As long as you stay away from overt sales pitches and give them an email that’s relevant, easy to read, and compelling to look at, you will be able to keep your patients interested.

So… if you are a private practice healthcare business owner and you are looking to grow and scale your practice or generate more new patients for the practice – we are here for you!  Drop a comment below if you have questions or if you’d like to set up a call with us go here: